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Jorge Pacheco

Jorge Pacheco

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Posts by Jorge Pacheco

Paid Advertising and Inbound Marketing: A Winning Combination

If you're a business owner, then you know that in order to be successful, you need to cons...

Inbound Marketing and SEO: A Winning Combination

As inbound marketing becomes an increasingly important strategy for businesses, SEO has be...

How to Build an Ideal Inbound Marketing Team to Reach Your Sales Goals

If you're looking to put together an inbound marketing team or hire an inbound marketing a...

Inbound Marketing Metrics that matter

Creating and implementing a marketing plan with strong foundations in inbound marketing is...

5 Inbound Marketing Tactics that work

By now, it should be clear that there are countless reasons to start incorporating more an...

Planning an Inbound Marketing Strategy

Inbound marketing–a marketing strategy focused on providing valuable content and informati...

Is your ecommerce ada compliance ready?

Even though the COVID19 pandemic hit many businesses hard, there was a record-setting grow...

The Key Differences Between Inbound vs Outbound Marketing

For anyone interested in developing an effective marketing strategy for their company or b...

What is inbound marketing?

In traditional marketing, the focus has always been on the product. However with inbound m...

10 ways to increase lead generation with your website redesign

A website redesign is an incredible chance to significantly boost your business’s online l...

Importance of developing a content strategy before a website redesign

Content is king. After all, a well-developed content strategy can do wonders in helping al...

Importance of a Call-To-Action (CTA) in a website redesign

You’ve worked hard to give website visitors all the information, the features, the specs a...

5 Reasons We Love America

Whether you live in or outside The United States, we all feel somehow connected to this be...

5 tips to identify your unique value proposition in a website redesign

In any niche, in every industry, it’s essential to determine what sets your company apart ...

How to do a Website Competitor Analysis Before a Website Redesign

Whatever industry you’re in, you’re not alone. Even within your direct niche, competitors ...

Website assets inventory: What is it and why do you need it?

Conducting a website assets inventory is an important part of any marketing strategy. Afte...

Marketing channels affecting website performance in a website redesign

When it comes to using marketing channels to bring in new customers, it’s far better to wo...

Determine your goals in a website redesign to get measurable results

Stop. Before you even start thinking about web layout or text boxes, color schemes or foll...

Why Should I Benchmark My Current Metrics in a Website Redesign

Let’s face it—completely redesigning your business’s website can feel like a huge risk. Af...

Entrepreneur’s Thanksgiving: Reasons to be thankful Thanksgiving 2021

Thanksgiving is such a special time, and for those of us who have been fortunate enough to...

4 Myths about Web Accessibility

Transcript: Hi, my name is Jorge Pacheco and today we’ll talk about 4 myths about web acce...

ADA Web Compliance Lawsuits on the Rise

Transcript: Hi, my name is Jorge Pacheco and today we'll quickly talk about the landscape ...

Overlays are not enough to ensure Web Accessibility

Transcript: Hi, My name is Jorge Pacheco. Today we'll talk about overlays that supposedly ...

AI vs Human testing for web compliance

Transcript: Hi, my name is Jorge Pacheco. Today I want to touch base on different tools th...

You Need to Add Captions to Your Videos

Transcript: Hi, My name is Jorge Pacheco. Today we'll be discussing the importance of addi...

What We Can Learn From the Winn Dixie Lawsuit

The results of the Court of Appeals for the Eleventh Circuit Gil v. Winn-Dixie case ruled ...

How to Easily Calculate Your Digital Marketing Budget for the Year

Figuring out your digital marketing budget can be daunting and quite confusing and many bu...

Will the increased online activity during COVID rise website lawsuits?

The COVID19 pandemic has forced most people to either shelter in place or severely limit t...

Tips to Make Your Website ADA Compliant

Full compliance can be a very overwhelming task for any business. Especially with content ...

Supreme Court won't hear Domino's case

Transcript: Hi, my name is Jorge Pacheco with Kulture Konnect Branding and Digital Marketi...

Get up to $5k for making your website ADA compliant

Transcript: Hi, my name is Jorge Pacheco, with Kulture Konnect Branding and Digital Market...

What Is Website Accessibility? Why Is It Important?

The internet plays a bit role in everyone's life. We rely on it to pretty much run our liv...

ADA Website Compliance Lawsuits... Is there hope for businesses?

Transcript: Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital market...

ADA Website Compliance Mid Year Update

Transcript: Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital market...

ADA Website Compliance

Transcript: Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital market...

ADA Compliant Ecommerce Websites

The year is almost over and, as we all know, this coming last quarter is the biggest selli...

Website Accessibility Concerns

Imagine this, you’ve done a major update to your business website in order to stay current...

ADA Compliant Websites

In our previous post we provided you with some context about what is going on with ADA rul...

The Path to Web Accessibility

Some are predicting a surge in federal ADA website accessibility lawsuits could hit Califo...

4 Restaurant Marketing Tips That Only Cost Time

Restaurateurs are always looking for ways to keep their operations and marketing costs dow...

Custom Made Website Design vs Website Template: Which is Better?

This is an age where people are on-the-go and an online presence isn’t just a recommendati...

Why Simple Branding Always Wins

The way consumers feel about a company and perceive their products and services is very im...

8 Questions to Ask Yourself Before Revamping Your Restaurant Brand

When was the last time you took a look at your restaurant branding and marketing? Normally...

5 Tips to Make Your Restaurant Website a Money-Making Machine

As a restaurant owner or manager, you know how business can fluctuate from day to day or e...

3 Reasons Having a Mobile Friendly Website Will Get You Business

When designing a new website, the first thing a business owner or marketing director needs...

8 Misconceptions Working With Graphic Design Companies

It is very common for companies to outsource their marketing tasks and activities to an ou...

8 Biggest Challenges of a Restaurant Manager and How to Overcome Them

There’s always a lot of competition in the restaurant industry. To succeed, restaurateurs ...

4 Qualities Effective Marketing Managers Must Have for the New Year

If you can‘t figure out why your marketing efforts are falling flat then it's time to eith...

10 Benefits of Outsourcing to a Graphic Design Studio

Outsourcing to a graphic design studio can reap huge rewards for your company. This is esp...

Restaurant Marketing Strategies: How to Cut Your Spending in Half

If lately you've been telling yourself: "I'm spending too much on my restaurant marketing,...

The 4 Best Practices For Testing Your Responsive Web Design

Video courtesy of Uberflip Responsive web design is no longer a luxury that only big corpo...

8 Helpful Tips For Cooking Up a Successful Restaurant

If we wanted to identify one of the most tangible aspects of an economic recession, we wou...

Fall Holiday Restaurant Promotion Ideas and Tips

Don't let your restaurant marketing efforts cool off! Location, holidays and seasonal chan...

Is Restaurant Billboard Advertising Still Effective in 2017?

Billboard advertising can be a big chunk of your budget. As the person in charge of market...

4 Ways Your Brand Design Influences Your Company's Mission and Vision

In today’s world of social media and “personal” brands, many businesses believe that tradi...

Restaurant Menu Design: 10 Vital Things Your Competitors Can Teach You

Operating successfully in today’s restaurant industry is not easy for many reasons: Compet...

5 Questions to Ask Before Hiring a Web Design Company

As a business, your online presence is one of the most effective tools to establish your m...

Video: An Exclusive Look at Our Menu Engineering Worksheet

Menu engineering can be tricky, but luckily there are proven methods and techniques to mak...

Testing Your Website for Responsive Design

Video courtesy of Uberflip Responsive web design is no longer a luxury that only big corpo...

3 Reasons Why Restaurant Menu Boards Are Important

The restaurant industry depends on suggestive selling and upselling, and a menu board allo...

10 Easter Marketing Ideas for Restaurants

Your Rebrand Wasn't Received Well? Start with this Rebranding List

Rebranding is an exciting and terrifying concept. The most successful efforts promise incr...

5 Reasons to Use Wordpress for your Website Redesign

It’s been a few years and a few websites since we started using Wordpress as more than a b...

How To Solve the 3 Biggest Problems with Billboard Design

Billboards are one of the most famous outdoor advertising techniques used by marketers in ...

8 Misconceptions When Working With a Graphic Design Company

It is very common for companies to outsource their marketing tasks and activities to an ou...

5 Things to Consider When Hiring a Graphic Design Company

Whether you are a business owner or a Marketing Director, marketing and advertising is def...

10 Things Your Competitors Can Teach You about Restaurant Menu Design

Operating successfully in today’s restaurant industry is not easy for many reasons: Compet...

5 of The Biggest Rebrand Failures

Many organizations fall in the trap of thinking that a rebranding initiative is all about ...

10 Reasons Affordable Web Design is Hard To Find

Most people are familiar with the adage “you get what you pay for.” In essence, if somethi...

Affordable Web Design: What the heck is a wordpress theme?

Creating, developing and deploying a full website is not an easy task. Many business owner...

A Sneak Peak Into the Future of Billboard Design

From billposting to playbills to circus posters, all influenced the development of what we...

10 Most Common Menu Design Mistakes

Menus are a vital marketing tool for any restaurant. They influence guests' first impressi...

5 Reasons Your Website Redesign Won't Be As Painful As you Think

When thinking about a website redesign, every business goes through the same fears and str...

Does Restaurant Billboard Advertising Still Work?

Billboard advertising can be a big chunk of your budget. As the person in charge of market...

Announcing the Launch of BruceBugbee.com

The Kulture Konnect team is please to announce the launch of BruceBugbee.com. We had the p...

Top Three Inland Empire Advertising Agencies Websites

Websites tell a lot about a company. It tells you whether they truly care about their mess...

10 Advantages of Outsourcing to a Graphic Design Studio

Outsourcing to a graphic design studio can reap huge rewards for your company. This is esp...

4 Secret Qualities All Effective Marketing Managers Must Have

If you can‘t figure out why your marketing efforts are falling flat it may be time to eith...

A Case Study: AIPM Rebrand

You're ready to brand your company, or maybe you're about to take the jump to re-brand you...

An Insider's Peak at our Rebranding Checklist

Rebranding your business can be a challenging but worthwhile investment. If you think of y...

Understanding Web 2.0, Web 3.0 and Web 4.0

We have all heard online or from marketers and web designers and developers fancy terms su...

5 Out-of-the-Box Restaurant Marketing Tips

You’ve heard it before; that you need to think different to attract attention in one of th...

5 Tips for Effective Billboard Design

Billboard design presents a huge opportunity for marketing directors and business owners. ...

Does Your Billboard Design Have What It Takes?

Today we are going to look at an example of the most common forms of outdoor advertising: ...

4 Tips to Grow Your Business with Mobile

The mobile world continues to create great opportunities for many industries. You might th...

The Importance of a Simple Brand

The way consumers feel about a company and perceive their products and services is very im...

5 Things to Ask Your Website Design Company

As a business, your online presence is one of the most effective tools to establish your m...

Does Restaurant Marketing and Operations Go Hand in Hand?

Yes, they do! If your operations are lacking in providing an excellent customer experience...

How to Choose a Graphic Design Studio

Finding the right graphic design studio can be like finding a needle in a haystack! There ...

Blessed Beginnings Midwifery Website

Unfortunately, many people don't know much about midwives and still view midwifery as some...

Instagram 101 for Restaurants

Is your restaurant marketing team struggling with Instagram? Nowadays, with social media, ...

5 Tips to Revamp Your Restaurant Branding and Marketing

When was the last time you took a look at your restaurant branding and marketing? Normally...

American Cancer Society - Bark For Life of Los Angeles

As designers and marketers (let alone parents), most of the time we don't have the spare t...

8 Tips for a Successful Restaurant

If we wanted to identify one of the most tangible aspects of an economic recession, we wou...

Ideas for Restaurant Marketing

Don't let your marketing efforts cool off this summer! Location, holidays and seasonal cha...

I'm Spending Too Much on My Restaurant Marketing

If lately you've been telling yourself: "I'm spending too much on my restaurant marketing,...

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Recent Blog Posts

The 4 Most Important Inbound Marketing Metrics to ...

Posted by Niki Pacheco
If you’re running a business, then you need to be paying attention to inbound marketing metrics. ...

Marketing Automation in Inbound Marketing

Posted by Niki Pacheco
If you're like most business owners, you're always looking for ways to increase website conversion ...

Paid Advertising and Inbound Marketing: A Winning ...

Posted by Jorge Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...

Proper Website Conversion Strategies

Posted by Niki Pacheco
If you're running a business, it's important to know how to convert incoming leads into customers. ...

How Inbound Marketing and Social Media Work ...

Posted by Niki Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...