Kulture Konnect Blog

Jorge Pacheco

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4 Qualities Effective Marketing Managers Must Have for the New Year

Posted by Jorge Pacheco on Jan 18, 2018 8:30:00 AM

If you can‘t figure out why your marketing efforts are falling flat then it's time to either take a good look in the mirror or make a new hire. You have to be brutally honest if you want to grow your business and that honesty must begin with your people. Who you surround yourself with from here on out will determine your success. Make sure your marketing manager possess these 4 qualities to catapult your business to take it to the next level.

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Topics: Branding & Marketing, Business

3 Simple Tips How to Get Rid of Your Restaurant Bad Yelp Reviews

Posted by Jorge Pacheco on Dec 28, 2017 8:30:00 AM

Have you checked your restaurant Yelp reviews lately? If so, have you received any bad reviews from any of your patrons or an unhappy ex-employee?

Current technology allows everyone to share their thoughts and experiences in real time, this means that we can all express openly our opinions about your restaurant for everybody to see... And it doesn't matter if such opinions are true/fair or not. 

More and more, consumers tend to check reviews before they make the final decision of buying from any business, and that is not different for restaurants. According to research done by Pew Research Internet Project in 2010, 58% of Americans have researched a product or service online and 24% of American adults say they have posted comments or reviews online. Have in mind that this was done 2 years ago, numbers are certainly higher today. 

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Topics: Branding & Marketing, Restaurants, Social Media

10 Benefits of Outsourcing to a Graphic Design Studio

Posted by Jorge Pacheco on Dec 26, 2017 8:30:00 AM

Outsourcing to a graphic design studio can reap huge rewards for your company. This is especially true if you are careful to choose the right firm. But first you have to decide! If you’re struggling with the decision, we’ve outlined ten advantages that contracting to a design firm will bring you.

 1.  You will save money. We all know how expensive employees are, especially in California. You can eliminate the burden of employment costs by hiring a graphic design studio that won’t require benefits like healthcare, unemployment insurance and retirement.

 2.  You will save time. Good design firms work fast. They are highly efficient businesses that leverage experiences on past projects to quickly arrive at solutions.

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Topics: Branding & Marketing, Business

Restaurant Marketing Strategies: How to Cut Your Spending in Half

Posted by Jorge Pacheco on Dec 7, 2017 8:30:00 AM

If lately you've been telling yourself: "I'm spending too much on my restaurant marketing," it's time to dust off your restaurant marketing strategies and take a look at what businesses in your industry are doing. 

The key is to watch for those restaurants that are successful as well as those that are not, so you can learn, what works and what doesn’t.

I’m here to let you know about a few ways that will help you in re-vamping your marketing plan. If you're spending too much on your marketing, I can provide you with ways to cut some unnecessary efforts that can potentially increase your marketing budget for necessary efforts. 

Restaurant marketing isn’t the same as it used to be. Traditional methods continue to be the preferred way to approach a restaurant marketing plan, but since the birth of the internet, and especially social media, it has become critical that restaurants embrace Internet marketing and cultivate a presence online. But how much online and how much offline should you do? What can you cut from your online and offline strategies? 

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Topics: Branding & Marketing, Restaurants

Is Restaurant Social Media Really That Powerful?

Posted by Jorge Pacheco on Nov 7, 2017 8:30:00 AM

Food is a powerful way to bring people together. In one way or another, food conditions our daily experiences everywhere, from work and family events to how we are introduced to new cultures, lifestyles, traditions and more. Our points of view, our memories and our lives in general can easily be influenced by just one meal and the experience surrounding it. For a restaurant, having guests sharing their favorable experiences can mean more business.

How do guests share their food experiences?

Through social media, of course.

Relevant phenomenons such as foodstagramming have people taking and sharing pics of their food at their favorite restaurants. Real-time feeds such as Facebook Live or Periscope allow for an even more intimate way of sharing with your followers through live feeds. The sensation is all around us… and it can’t be stopped, so, why not join?

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Topics: Restaurants, Social Media

The 4 Best Practices For Testing Your Responsive Web Design

Posted by Jorge Pacheco on Sep 5, 2017 8:30:00 AM

 

Video courtesy of Uberflip

Responsive web design is no longer a luxury that only big corporations can afford… It is a technology that is reachable for any business and that is not considered as optional for your online presence. This has been true years ago and it's definitely more true today!

New websites built today are now responsive by default. If a website today is not responsive, they will suffer tremendously negative effects such as: poor rankings in SERPs, high bounce rates from users and wasted costs.

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Topics: Websites

8 Helpful Tips For Cooking Up a Successful Restaurant

Posted by Jorge Pacheco on Aug 10, 2017 8:30:00 AM

If we wanted to identify one of the most tangible aspects of an economic recession, we would certainly have to turn our heads to the sight of empty, closed restaurants. According to the Economic Policy Institute, the Great Recession started in 2007 and ended in 2009, but we can still see and feel its big shadow over our heads, and especially over restaurants.

Nevertheless, restaurateurs maintain a positive attitude and, according to The Spring 2012 ReCount study done by NPD group, by March 2012 nearly 1,000 independent restaurants and over 1,800 chain restaurants opened. Now, the question is: does this trend give us some hope or are new restaurants doomed to fail in a still fragile economy?  

 

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Topics: Restaurants

Fall Holiday Restaurant Promotion Ideas and Tips

Posted by Jorge Pacheco on Jul 18, 2017 8:30:00 AM

Don't let your restaurant marketing efforts cool off!

Location, holidays and seasonal changes are a big factor in how business behaves for a restaurant. Some of you might be saying "summer is a slow season for my restaurant, what can i do?" For others, it might be Christmas or the first quarter of the year. According to chron.com, "the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business." This is why it is very important to be consistent with your promotional pushes and overall marketing strategy so you keep your restaurant's foot traffic stable. 

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Topics: Branding & Marketing, Restaurants

Is Restaurant Billboard Advertising Still Effective in 2017?

Posted by Jorge Pacheco on Jun 29, 2017 8:30:00 AM

Billboard advertising can be a big chunk of your budget. As the person in charge of marketing your restaurant, you have just one burning question:

Is it working?

The Arbitron In-Car Study is very relevant and paints a fascinating picture of the mind of the American consumer and what impact billboards have on us when it comes to marketing and advertising.

The first statistic that jumps out is how much time we spend in our cars. According to the study, the average consumer spends upwards of 20 hours per week in their cars and travel over 200 miles. Given that this is based on a national survey, it is safe to assume that for California, these numbers are higher.

The assumption is of course, that this would give the average consumer plenty of time to see your billboard in a given week. But the real question remains. Do they actually SEE the ad and does it influence them to make a purchase?

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Topics: Print & Web Design, Branding & Marketing

4 Ways Your Brand Design Influences Your Company's Mission and Vision

Posted by Jorge Pacheco on Jun 8, 2017 8:30:00 AM

In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.

A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work. 

When you think of your brands mission and vision or whether it is making an impact, think about these four key points:

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Topics: Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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