Kulture Konnect Blog

Imagine this, you’ve done a major update to your business website in order to stay current in your industry and to attract more traffic: new and more trendy design, better interface, more functionalities, etc. It’s beautiful and functional. 

However, today, as you check the mail, you receive a threatening letter stating that your website is not accessible to all, therefore you’ve violated the Americans with Disabilities Act (ADA) and that if you don’t take immediate action you will be sued for monetary compensation.

Full compliance can be a very overwhelming task for any business. Especially with content and code that has stagnant from year to year. Luckily, there are a few simple and easy steps that any business can take to not only significantly improve accessibility but also lessen the chance of being targeted for a lawsuit. 

In our previous post we provided you with some context about what is going on with ADA rules and how they have affected small, medium and large businesses. Here, we'll tell you more about WCAG rules and what they mean. 

Some are predicting a surge in federal ADA website accessibility lawsuits could hit California companies in 2019. This January, The Ninth Circuit ruled Domino's website was bound to the ADA rules, making California's federal courts more attractive to plaintiffs.

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.

Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:

The way consumers feel about a company and perceive their products and services is very important. The success of any company depends not only in sales, but also brand recognition, which would make it very hard for any organization to stay in business if customers are indifferent to its brand. 

As designers, we consider branding as an emotional feeling. That is why we pay so much attention to a brand as a whole, not only as a logo or a type of font... And this is why we strive to create brands that create a connection with all constituencies in a fast and simple way that does not create indifference because it is too busy or overwhelming. 

When was the last time you took a look at your restaurant branding and marketing?

Normally, branding & marketing are topics that take priority before and during the launch of a restaurant. During this initial stage of our restaurant launch, a lot of issues come up and are addressed. Things like the restaurant environment, the personality of the brand, the tone of voice for the restaurant, the restaurant logo and all that comes with it (color palette, philosophy, mission, vision, etc.), typography selection and treatment, restaurant collateral (menus, t-stands, table tents, etc.), photography and more put under the microscope. Unfortunately, branding and marketing tends to lose importance as the day-to-day operations take place.

As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.

Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.

Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line:

When designing a new website, the first thing a business owner or marketing director needs to understand is what the user experience will be. That user experience (UX) is just as critical as your logo, business card or any other branding and visual identity that you establish offline and online.

Your website should be not only functional, easy to navigate, adaptable to different devices and pleasing to the eye. If users find it hard to interact with your website, it won’t matter if it is shiny and uses the latest technology… it will be deemed useless.

A big component of making it easy for users to interact with your website is with by integrating responsive design.