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Jorge Pacheco
By
January 17, 2023

How to Build an Ideal Inbound Marketing Team to Reach Your Sales Goals

Inbound marketing team of 8 people sitting at a table reviewing inbound marketing charts.

If you're looking to put together an inbound marketing team or hire an inbound marketing agency, you've come to the right blog post. In this article, we'll discuss the importance of having a team dedicated to inbound marketing and what each position on that team should entail. We'll also provide tips on how to find the right candidates for each role. So whether you're just getting started with inbound or you're looking to revamp your current strategy, keep reading!

Inbound marketing requires a documented plan

Without a plan, inbound marketing can be inconsistent and ineffective. However, with a documented plan you can ensure that all team members are on the same page, working towards the same goals and enabling you to track your progress and measure your success.

Documenting your plan also allows you to figure out your resources, from technology to staff members, which will give you a clear vision on whether such a plan is sustainable. A good inbound marketing plan should include:

  • Your target audience
  • The channels you will use to reach them
  • The content you will produce
  • The technology you'll be using for each stage of the flywheel, i.e.: Hubspot, Salesforce or Marketo
  • The staff that will be implementing your plan
  • How you will measure success

Having all of this information readily available keeps everyone organized and focused, which is essential for a successful inbound strategy. In addition, tracking your progress against these goals enables you to determine what’s working well and make necessary changes along the way.

Inbound marketing alone is not enough. Leverage the power of inbound marketing to support your sales. Get your guide now!

Your inbound marketing teams crucial in driving sales for your business

Having the right inbound marketing team in place can make a major impact on sales, as it enables businesses to constantly track and analyze customer behavior in order to optimize campaigns accordingly.

  • By tracking and analyzing customer behavior, inbound marketing teams are able to identify what's working and what's not, making it possible to adjust campaigns on the fly in order to achieve better results.
  • In addition to helping with campaign optimization, inbound marketing teams also play a crucial role in lead nurturing. Through effective lead nurturing, businesses are able to convert leads into customers at a much higher rate than those who don't receive any nurturing at all.

Inbound marketing is a great way to connect with potential customers

You need the right staff and budget for inbound marketing to be successful In order to successfully implement an inbound marketing strategy, having the right staff is essential. This means finding individuals with the necessary skills and knowledge to build a successful team, as well as enough staff members to handle all of the tasks that need to be completed.

When recruiting for an inbound marketing team, it’s important to look for candidates who are passionate and knowledgeable about digital marketing and technology. For example, you will need people with a strong understanding of SEO, inbound principles, content creation, web design, user experience (UX) design, PPC advertising and analytics—they will be responsible for driving leads and conversions through your website.

Having enough people on board with the right skill set is vital for any inbound marketing team to succeed. Therefore it’s important to allocate a budget sufficient enough so that you can hire qualified professionals who can make sure that your tasks are being completed correctly and efficiently without wasting time or money.

Inbound marketing alone is not enough. Leverage the power of inbound marketing to support your sales. Get your guide now!

Here are the most common positions needed to run your inbound marketing:

  • Content marketing manager writing down ideas on post it notes in front of laptopYou need at least one person devoted to content marketing: Content marketing is a vital part of an inbound marketing strategy that should not be overlooked. It's important to note that having a qualified professional working on your content is essential if you want it to make an impact. Content marketers have an understanding of SEO strategies which ensures that your blog posts and other pieces of content appear in Google search results when people look for topics related to your industry. Furthermore, experienced content marketers know how to write compelling copy that grabs the reader’s attention and encourages them to take action such as signing up for a newsletter or downloading an ebook.
  • Social media manager responding to comments on smartphone while reviewing charts and reports on laptop and printed reportsSocial media posting is central to a good inbound strategy: To ensure success with inbound marketing, it's important to have a presence on the most popular social media networks such as Facebook, Twitter, Instagram, LinkedIn and YouTube. Utilizing these platforms allows you to reach a wider audience and engage customers more effectively.

    A professional in charge of managing social media should have a deep understanding of each platform’s capabilities and be able to develop campaigns that will generate leads and conversions. They should also be able to measure the success of their campaigns by tracking key performance indicators such as followers or engagement rates. Moreover, they can use data collected from analytics tools like Hootsuite or TweetDeck to adjust their strategies accordingly if needed.

    Finally, having someone devoted full-time to managing your social media accounts makes sure that your content remains consistent across all channels which helps build trust with customers over time.
  • You need someone devoted to website/conversion management: This individual should have experience with web design and development, user experience (UX) design, content creation and analytics. They should be able to drive the creation and maintain an effective website that provides an enjoyable user experience while also ensuring that it meets the necessary SEO requirements for organic search visibility.

    Gauge dashboard showing high website conversion ratesFurthermore, this individual should be able to utilize optimization techniques such as A/B testing in order to ensure that visitors take the desired action when they visit your website or landing page. In addition, they should understand how to analyze data from analytics tools such as Google Analytics in order to make informed decisions about what needs to be improved in order for visitors to convert into leads or customers.

    Finally, they should be able to develop strategies for improving the rate of conversion by suggesting changes such as adding new features or restructuring elements of the page so that it’s more appealing and easier for visitors to navigate. By having a professional on board devoted solely to website conversion and website management, you can rest assured that your inbound marketing strategy will not only attract the right kind of traffic but will also enable them to take action when they reach your site. 

Inbound marketing alone is not enough. Leverage the power of inbound marketing to support your sales. Get your guide now!

  • PPC and Ad Management is a full-time job on its own: Having someone devoted to PPC and social media ad management is essential for any inbound marketing strategy. Not only does it ensure that you reach the right target audience, but it also allows for a much higher return on investment (ROI). This is because with PPC and social media ad campaigns, you only pay when someone clicks on an ad, whereas other forms of advertising such as TV commercials or magazine ads require you to pay regardless of whether they produce results or not.

    PPC manager blurred in the background pointing to word that saids "leads"A professional in charge of PPC and ad management should have a deep understanding of how search engines and social media advertising work and be able to develop campaigns that are tailored to each platform according to their unique algorithms and features. Furthermore, they should be able to track key performance indicators such as impressions, clicks, cost per click (CPC), and conversions in order to determine the effectiveness of their campaigns.

    Additionally, they should be able to use data from analytics tools such as Google Ads or Facebook Ads Manager to adjust their strategies accordingly if needed. Having someone devoted full-time to managing your PPC and ad campaigns makes sure that your content remains consistent across all channels which helps build trust with customers over time. Finally, this individual should understand how different types of ads work together so that each one reinforces the other in order maximize ROI.

  • Marketing automation manager going over results with clientMarketing Automation Manager is in charge of your marketing automation platform: A marketing automation manager should have experience with many different aspects of inbound marketing, including content creation, funnel optimization, email campaigns, and website personalization. By having an individual who is solely focused on managing the marketing automation platform, you can ensure that all of these elements are working together in order to maximize the ROI of your inbound efforts.

    A successful marketing automation manager should have a deep understanding of how software programs such as HubSpot or Marketo work and be able to set up the necessary components needed to execute their campaigns. This includes creating custom forms, landing pages, emails, and segmented lists so that each one is tailored to their target audience. Additionally, they should know how to use analytics tools such as Google Analytics or Mixpanel for tracking user behavior and measuring key performance indicators (KPIs).

Should I hire an internal team or an inbound marketing agency?

Business owners have to consider several factors when trying to decide between hiring an internal inbound marketing team or working with an inbound marketing agency. In terms of cost, it can be more expensive to hire a dedicated internal team than to work with an agency because agencies tend to offer their services for a flat fee rather than requiring the business owner to pay salaries and benefits for each individual role.

However, one benefit of having an internal team is that they are already familiar with the company's brand and values, which can make it easier for them to craft campaigns and strategies that will resonate with your target audience. Internal teams may also have more flexibility when it comes to experimentation, since they don't always have to adhere strictly to predetermined processes like agencies may need to do in order to turn a profit. On the other hand, agencies typically have access to wider networks of resources and expertise, including cutting-edge technologies and data analysis tools that can give them a competitive edge when launching new campaigns.

Ultimately, the decision will come down to what makes most sense for the business owner's goals and budget. For those who are looking for maximum flexibility and control over their inbound marketing strategy, hiring an internal team might be the best option; however if cost is a concern or if you're unsure about how well your internal staff would be able to handle certain aspects of inbound marketing such as analytics or PPC campaigns, then working with an agency could save you time and money in the long run.

Conclusion

Building an inbound marketing team can be a daunting task, but it's important to have the right people in the right roles in order to see success. PPC specialists should be well-versed in using analytics tools to track user behavior and adjust campaigns accordingly, while content creators should be able to produce high-quality content that resonates with their target audience. Additionally, having a manager dedicated to overseeing your marketing automation platform is crucial for ensuring all aspects of your inbound strategy are working together cohesively.

There are pros and cons when it comes to deciding between an internal team vs an external agency. Hiring an internal team may give you more control over your campaign messaging and allow for more flexibility when it comes to experimentation; however, agencies typically have access to wider networks of resources and expertise. Ultimately, the decision will come down to what makes most sense for the business owner's goals and budget.


Download our free PDF guide to understand how outbound and inbound marketing can work together and start planning an integrated inbound marketing strategy that supports your sales efforts!

Inbound marketing alone is not enough. Leverage the power of inbound marketing to support your sales. Get your guide now!

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