Kulture Konnect Blog

[Guest Blog]: Benefits of Employee Development for Increasing Engagement

Posted by Amber Harris on May 22, 2018 8:30:00 AM

Did you know that when restaurant managers and owners have engaged employees, customer satisfaction increases by 70%? Better yet, engaged workers also lead to a 24% increase in sales and an increase in overall productivity. What restaurant manager or restaurateur wouldn't want that? If you’re interested in learning the benefits of employee development and how to support the engagement of your workforce, check out this academic resource from George Washington University’s School of Business.

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Topics: Business

4 Techniques to Decrease Employee Turnover at Your Restaurant

Posted by Jonathan Bales on May 17, 2018 8:30:00 AM

Employees, just like the people in our personal lives, they come and go. Priorities change for everyone over time and can lead to a change in a position or even a change in career direction.

Employee turnover, this is something that every business faces no matter how large or small. This can be problematic for businesses because when employees come and go, so does time and resources to train these employees and rehire new ones. The restaurant industry reported in 2017 a high turnover rate of 49.7% for restaurant managers.

It is no surprise that restaurants will lose money from both the resources they spend training and hiring an employee but also spending even more money from the time spent trying to fill a a vacant position. On a strictly numbers scale this is highly inefficient for a restaurant but on a more reputable level, having high turnover for a restaurant can indirectly shed light on the level of turmoil or toxicity within an organization.

With that being said, having a conscious effort trying to limit employee turnover will not only save you time and resources but also bolster your existing restaurant by having employees who are thriving in the work environment. So, how do you decrease employee turnover? Let's begin.

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Topics: Restaurants

Kulture Konnect Adds Flavor to Taste of the Nation Social Media Strategy

Posted by Silvia Lilly on May 15, 2018 8:30:00 AM

Over the years, Kulture Konnect has had the privilege to work with some incredible organizations within the restaurant industry and we recently had the opportunity to give back to not only a cause we whole heartedly support but also an industry that has supported us over the years. As a marketing agency, we were able to connect with a non-profit organization by the name of Taste of the Nation that works alongside No Kid Hungry to help with their social media in hopes to raise funds and promote awareness to end childhood hunger in the US. Taste of the Nation is a series of culinary events dedicated to raising money and awareness for No Kid Hungry and are held all across the country from Southern California, to Texas, New York, and even Minnesota.

This year, attendees will enjoy tastings from the nation’s top restaurants, wines, and premium spirits. Guests will also enjoy live entertainment and a silent and live auction with A&E's Storage Wars, Dan Dotson. The best part, 9 of the top chefs from the Orange County area (shown below) are coming together to lend their support to this amazing cause and by doing so, they will be cooking up a storm of delicious food and drinks for all guests to enjoy. Our social media team is just as excited to go above and beyond to help end childhood hunger. 

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Topics: Social Media, Giving Back

11 Helpful Ways How to Improve & Reduce Website Bounce Rate

Posted by Kents Herrero on May 10, 2018 8:30:00 AM

It's common knowledge that reducing bounce rates for your website is a standard part of the SEO process; and that a high bounce rate for your website is bad.

While this is generally true for a lot of sites, there's actually a lot more to work to it. 

Do I Need to Reduce My Bounce Rate?

First, determine what your website's current bounce rate is. Then, do some research and find out if your bounce rate is a bad sign or not before committing time and money into reducing it.

Maybe your website has a high bounce rate because it's a purely informational site like a blog site which is okay in most cases. Maybe you're focusing too much on bounce rate as a metric for your website's SEO which is not okay. Or perhaps you suspect there is a misconfiguration in your analytics code and you're getting junk data.

Once you know whether your bounce rate is good or not, read on below to find 11 ways to reduce website bounce rate.

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Topics: Websites

[Guest Blog]: Why Good Branding is Important to Restaurant Marketing

Posted by Ashley Lipman on May 8, 2018 8:30:00 AM

Branding is more than just a buzz word. It’s a key part of marketing for all industries, but it’s especially important for restaurants. A lot of new restaurants leave branding to the big-name businesses, thinking branding somehow doesn’t apply to them. This is a mistake! As a restaurant, you need to take the time to consider your brand and how it will affect your marketing strategy. Keep reading to see why creating a good brand is so vital to the success of your restaurant marketing!

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Topics: Restaurants

Which is Better? Custom Made Website Design vs Website Template

Posted by Jorge Pacheco on May 3, 2018 8:30:00 AM

This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.

Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:

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Topics: Websites

4 Reasons to Incorporate Social Media Live Streaming in Your Strategy

Posted by Jonathan Bales on May 1, 2018 8:30:00 AM

Business is in a constant state of evolution and the realm of social media is no different. Live streaming is becoming more and more prominent with nearly all major brands and online personalities incorporating live media into their social media strategies.

Live streaming elements are being rolled out by almost every major social media platform such as Facebook, SnapChat and Instagram but other mediums such as YouTube and Twitch are already very prominent in their own right when it comes to live streaming of media. Even Twitter has Periscope as form of live media. This newfound growth is full of opportunity for brands to incorporate these new features into their social media structure. 

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Topics: Social Media

[Guest Blog]: How to Successfully Nail a Loyalty Rewards Program For Your Restaurant

Posted by Si Quan Ong on Apr 26, 2018 8:30:00 AM

Loyalty rewards programs are probably the most underrated tool for keeping a business successful, and its bottom line healthy.

Sadly, many are clueless about capitalizing it for their gain.

So, here is a guide to loyalty programs and how you can design an effective one for your restaurant.

 

Why Loyalty Programs

Loyalty programs target customers that have already visited your restaurant, and encourage them to return. When a customer has experienced what you have to offer – and hopefully enjoyed it – they are much more likely to come back for more.

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Topics: Restaurants

Restaurant Marketing: 5 Easy Ways to Attract Millennials

Posted by Steve Averill on Apr 24, 2018 8:30:00 AM

Being in the restaurant business, you know you have to stay ahead of the curve. And being out front is great, but it’s also important to capture the zeitgeist. The millennials are the segment of the market that is currently driving popular trends. Because we work with a lot of clients in the restaurant business, we hear daily about what is working and what’s not when it comes to marketing to the millennials.  


Here are some trends to keep an eye on to attract the millennial crowd

Bragging Rights

Social media matters when it comes to the restaurant business. When you talk to millennials about their most popular posts on Instagram, Twitter, SnapChat and Facebook they are almost always photos of food. Food is social. Food is fun. And discovering a great new restaurant will make you very popular among your foodie friends.

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Topics: Branding & Marketing, Restaurants

4 Points to Consider When Establishing Your Brand Voice & Social Media Personality

Posted by Jonathan Bales on Apr 19, 2018 8:30:00 AM

With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.

The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.

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Topics: Branding & Marketing, Social Media, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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