Kulture Konnect Blog

When talking about creating or rebuilding a website, one of the biggest questions is always the cost. There are also many other factors to consider. Do you have the time? Can you even do it yourself? Fortunately, there's always the option of outsourcing.

Outsourcing Can be Cost-Effective and High-Quality

If done correctly, outsourcing can bring excellent results while giving you flexibility in terms of budget and control. Why go through the hiring process when you can simply find a good outsourcing company and pay for their services? And with today's technology, communication is no longer a problem, which means you get almost the same control during your project's development that you otherwise wouldn't have if you hired in-house. In short, it's cost-effective while maintaining quality.

Restaurateurs are always looking for ways to keep their operations and marketing costs down. In this article, we will give you five tips that only cost time to help you get a better return on your restaurant marketing without a big investment.

Most of us do it every year. We vow at the beginning of each year to set resolutions or goals. We make promises to ourselves to focus on our personal well-being whether it might be our health, eating healthier, losing weight, lessen stress, travel more and etc. but what about your business?

As a business owner, this is a perfect time to make a list of ways to make positive changes and improvements. Here are 5 important new years resolutions every business owner should make.

Stop Wearing All the Hats 

No matter how hard you try it's nearly impossible to do everything and run your business on your own. One of the benefits of owning a business is that you don't have to work for someone else. You want to get to a point where your business can run without always being present. With that said, if you fall into this category than you might want to consider growing your team. Think of positions you need and want to fill. Of course, take your budget into consideration and be realistic on what you can afford.

Marketing trends are evolving year after year. Getting your restaurant marketing strategy right is not always easy if you don’t know where to begin. 

For the new year, there are many trends that can be used to successfully market your restaurant. These 10 fresh restaurant marketing ideas will help you stay on top of recent trends and are key to get the attention of new/existing customers.

The Instagram “Nametag”

In October, Instagram rolled out the “Nametag” feature which works similarly to a QR code. Other platforms such as SnapChat were the first to come up with this idea as it made it easier for users to add friends just by using their smartphone camera to scan usernames. These codes allow others to find and follow your account quickly (Mashable).

Yelp has always been known to be one of the top review sites for restaurants. The site offers reviews, tips and photos to give potential customers a glimpse of each restaurant from a customer's point of view. Yelp has over 140 million people visiting the site each month, making it one of the strongest crowd-sourced review sites. 

Today, other restaurant review sites have received almost just as much attention. People are no longer relying only on Yelp, but taking their curiosity to other restaurant/food-related blogs that have taken off over the last several years. These blogs offer an inside look from a blogger's point of view. They have found creative ways to share their experience with food lovers, including video clips of each blogger's experience and more, giving you a real-life look.

These popular food blogs offer more than a good review. They are the perfect platform to market your restaurant. There are several advantages! Being featured on the best food blogs will be a major help to your restaurant marketing. It will also create buzz around your diner or eatery and most importantly, give you a sales boost. We have highlighted 6 of the hottest food blog sites that will no doubt help your restaurant gain exposure.

Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years. 

Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one. 

This is an age where people are on-the-go and an online presence isn’t just a recommendation, but a requirement. According to a new study by Pew Research, eight in 10 Americans are now shopping online. That’s 79 percent of U.S. consumers who shop on the web or their phones, up from just 22 percent back in 2000. This means only one thing: you NEED to get your business “listed” on the web, and the first step to do this comes in the form of a website.

Now, websites are not created equal, and you can go the easy and quick way with a template, or really find your online tone of voice through a customized website. Here are four reasons why you should choose a custom made website over a template:

There's only a few weeks left til 2019 kicks off and with that in mind, it's the right time to start planning your new Instagram strategy. But before doing so, let's take a look at which Instagram trends to expect this coming year.

Brands Will Work With More Micro-Influencers

Nowadays, micro-influencers are more prevalent and relevant than ever. They are present in all categories like health, food, fashion and sports. They have particular niche audiences that they are constantly and profoundly engaged with. Coupled with the fact that they like to collaborate with like-minded brands, these attributes make them great partners for other brands and businesses looking to improve their customer engagement.

2018 experienced some drastic changes in the way people saw and interacted with Instagram posts on their timeline. Today, their algorithm continues to be more engagement driven rather than chronological. But one thing that Instagram has changed for the better, is that everything from ads to posts you see from your friends and family are getting more and more customized. Whether it's a brand that you're loyal to or if it's your best friend, whose photos you like and exchange comments with.

What's important to understand with the most recent algorithm is that Instagram will show you content that interests you, content that matters to you, so, the chances of you engaging with it are higher. Now, this is helpful but also problematic in some cases. When you see content you like you're likely to spend time on the platform and scroll your newsfeed for a hot minute. But this also means in order to show you content from brands that are trying to build your interest, they will most likely have to invest in some form of paid advertising. 

With any business, your hotel's website is there to get customers. While creating and maintaining a website comes at a cost, it's definitely less expensive than commission-based third party services, especially when you consider the value it brings to the table.

With that said, here are some essential tips to make sure your hotel's web design is efficient and your website is performing at its best.

Make sure your website is made with SEO in mind.

These days, SEO should come with any website. However, how optimized a website is becomes more important, and more so for the hospitality industry-related ones like restaurants and hotels.

For these types of businesses, the bare minimum just won't cut it. After checking that your website covers the basics like meta tags, proper use of headings and HTML5 elements, also make sure that it's searchable on services especially designed for helping people find you.