Kulture Konnect Blog

ANNOUNCING! High Vibe Granola Website Launch

Posted by Niki Pacheco on Jun 23, 2020 5:45:00 AM

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We are happy to announce the launch of High Vibe Granola's brand new website! This is a woocommerce subscription site where consumers can sign up to receive granola regularly mailed to them via a monthly subscription. Clarisse Jereza, High Vibe's fearless leader, conveys her passion for creating these fabulous superfoods with the mission of helping us all thrive and live our best version of ourselves. She is an inspiration to us all and we know this new tool will lift her to new heights in entrepreneurial journey! 

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Topics: Print & Web Design, Branding & Marketing, Websites, website redesign

From a Kitten to a Lion... A Sales Transformation

Posted by Niki Pacheco on Jun 9, 2020 10:09:13 AM

So, I recently completed Hubspot's Partner Pipeline Generation Bootcamp and I can honestly say that it was one of the best experiences I have had. Dan Tyre was our fearless leader and he kept his pride of lions excited and motivated each week. He has the energy of gazelle that motivates and encourages and pumps the students up! It is a good thing because we all came in as fearful wide-eyed kittens not at all groomed for selling and Dan Tyre had his work cut out for him!

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Topics: content marketing, sales

COVID-19: Keeping Our Community Safe During the Coronavirus Pandemic

Posted by Niki Pacheco on Mar 16, 2020 3:09:12 PM

 

As global concern about the current COVID-19 pandemic grows, we’re doing our best to keep everyone healthy and safe in our workplace while also minimizing the disruptions to our day-to-day operations. With this in mind, our team has been provided with all the tools to support our clients remotely from their homes.  Kulture Konnect is committed to keeping our employees and clients safe and healthy so we also be moving any of our in-person meetings to be virtual meetings until it has been deemed safe by our state health professionals to resume in-person contact.

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7 Tips on How to Efficiently Work from Home during the Coronavirus Pandemic

Posted by Niki Pacheco on Mar 16, 2020 3:05:07 PM

During these unprecedented times of the Coronavirus pandemic, more and more companies are moving to a remote working situation. We are very lucky to be living in a time where working virtually is very feasible. There are many ways that you can make this situation a very positive experience.

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5 Cutting-Edge Graphic Design Trends Making a Big Splash in 2020

Posted by Marisa Soliz on Jan 3, 2020 2:38:00 PM

It is an exciting time to be a part of... the dawn of a new decade! The year 2020 has already been showing signs of a great new era of graphic design. It is a time where designers are busting through the status quo and creating new and fresh designs. These are the top 5 design trends for 2020.

  1. Monochromatic Images
  2. Simplified Gradients
  3. Muted and Neutral Colors
  4. Abstract Illustrations and Line Drawings in conjunction with photography
  5. Modernized Art Deco 

1. Monochromatic Images

There was a huge craze of duotone images during 2018/19 that has transitioned to monochromatic imagery for the new decade. Overall, design is moving onto the very edge of fantasy and reality... so, removing the original color from the photograph helps to push the visual imagination past its limits.

Below, you will find a classic example of a purple-toned monochromatic image. 

 

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In the example below, two different monochromatic images were juxtaposed together. The abstract elements help to create depth between all of the pieces.

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Take a look at the cityscape in the image below. The graphic designer converted it to a monochrome image giving the piece a surreal look and feel.

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Apple is leading the monochromatic trend with their grey on black iphone imagery. Event the water splash blends into the black background with its beautiful transparency.

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2. Simplified Gradients

Last year, in 2019, we saw tons of gradients in the background. These gradients were bright with multiple colors blending into eachother. Now, in 2020, we will be seeing much more simplified gradients. The gradients will be used in creative ways inside of an image instead of just as the background. They will be more muted colors as you can see in the examples below.

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Take a look at how the gradient is used as a flowing art element from the two digital screens. The designer used muted colors and only combined a couple of colors together for each gradient.

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This image uses simple gradients throughout the image in the water, the sky and the rocks. It makes a 2d image pop with dimension.

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3. Muted and Neutral Colors

The shift from bright to muted will be in full force for 2020. The goes with the general theme of vintage for the new era 20's. I've even heard mentions of the roaring 20s! The mixing the old with the modern is definitely trending.

In the image below you will see the combination of muted blue with simplistic geometric shapes. This shapes creates a vintage feel that is eye-catching.

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This is an interior of a restaurant. You will notice the muted color palette with the color of the wals, floors and lamps. there is a lot of this muted color palette in Instagram where there are filters that can change any color scheme to something more neutral.

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Apple is always on the edge of what is trending. You can see in their new releases of apple watches that the colors of the bands are muted and earthy. 

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4. Abstract Illustrations and Line Drawings

As AR technology advances more and more by the day, we see this juxtaposition of reality versus fantasy. Abstract illustrations are becoming very simplified in 2020. Line drawings will be seen more and more on packaging, magazines and billboards. It is easy to animate line drawings so they are being used extensively in digital marketing to catch the consumer's attention.

In the illustration below, you can see the muted tones of the over-simplifed image of a woman sitting on the grass, holding a globe. Most all of it is in 2D and the muted color palette goes along with the current trend. 

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The pattern below is a good example of a simplified 2D illustration that shows depth through color and placement.

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Below, is a perfect example of combining the real with the fantasy. For the women to stand out, the designer chose to put them in black and white and used soft, neutral colors to provide shapes that would create depth in the 4 scenes. This example also uses line art to draw the eye's attention to certain elements of the composition.

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Below, you will find a prime example of the use of simplified line art in packaging design. The simplicity of the drawings convey the real fruit that is used to flavor this drink. These elements can also be used in their digital marketing strategy as an animation.

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Again, here is an example of combining the real photography with the illustration. The designer added simplified line drawings to convey the message of the successful students on these two magazine covers. 

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5. Modernized Art Deco

Metallics are back with a vengeance in 2020. They are bold and they are shiny.  Some say this trend is a nod to the art deco era of the 1920's but the mix of the new modernism really brings a new meaning to Art Deco.

The logo below for Coco Mood

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2020 is going to be a great start to a new decade for the branding and digital marketing world. We are lucky to be a part of it!

 

Check out 2019 Trends!

Check out 2018 Trends!

 

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5 Leading Web and Graphic Design Trends for 2019

Design trends come and go, but no matter what there is always a new one brewing. When it comes to design you either have to stay on top of these trends or fall behind the pack. This is especially important to graphic designers and agencies who want to stay above current trends for clients who are looking for certain designs. But wait a minute...isn't design about being creative rather than following the crowd? Sure, you can ignore the trends, but that also puts you and your company at risk of not being able to advance in the industry.

While some trends remain each year, there are those that step out of the box and challenge us. We can't wait to see what else is to come.

So, what do you say? Let's dive into how we think the year will go in terms of web and graphic design this year.

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Topics: Print & Web Design, Websites

Supreme Court won't hear Domino's case

Posted by Jorge Pacheco on Oct 16, 2019 9:00:58 AM

Transcript:

Hi, my name is Jorge Pacheco with Kulture Konnect Branding and Digital Marketing,
and today we want to talk about the most recent news about the Domino's vs. Robles case.

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Topics: Restaurants, Business, ADA Compliance

Get up to $5k for making your website ADA compliant

Posted by Jorge Pacheco on Oct 16, 2019 6:00:00 AM

Transcript:

Hi, my name is Jorge Pacheco, with Kulture Konnect Branding and Digital Marketing. Today we want to take about one of the best incentives to make your website ADA compliant… and that is, drum roll please: a Federal Tax Credit.

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Topics: Restaurants, Business, ADA Compliance

What Is Website Accessibility? Why Is It Important?

Posted by Jorge Pacheco on Sep 25, 2019 1:51:12 PM

The internet plays a bit role in everyone's life. We rely on it to pretty much run our lives, from finding answers to everyday questions to turning on the lights to shopping to staying in touch with friend and family to finding a new job and more. As a result, making websites accessible to all has become a necessity, not just because of legal issues, but because of business growth reasons. 

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Topics: Restaurants, Business, ADA Compliance

ADA Website Compliance Lawsuits... Is there hope for businesses?

Posted by Jorge Pacheco on Sep 23, 2019 6:00:00 AM

Transcript:

Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital marketing, and today the big question today is whether the tide is turning for restaurants struck by the wave of website accessibility lawsuits?

Over the past few years, we’ve seen a lot of plaintiff-friendly decisions and thousands of ADA filings, but a handful of federal courts across the country recently provided some hope to restaurants by granting motions to dismiss based on lack of subject matter jurisdiction, lack of personal jurisdiction, and lack of standing.  

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Topics: Restaurants, Business, ADA Compliance

ADA Website Compliance Mid Year Update

Posted by Jorge Pacheco on Sep 18, 2019 6:00:00 AM

Transcript:

Hi, my name is Jorge Pacheco, with Kulture Konnect branding and digital marketing, and today, we’re going to give you an update with what’s going on with ada compliance in terms of websites.

2018 was a bit of a crazy year when it comes to compliance lawsuits, there were over 2K lawsuits, which is a 177% increase from 2017. In 2019 The rate of lawsuits filed in federal courts related to website and app accessibility has now hit a rate of one-an-hour, that’s 8 a day, 40 per week and set to be on pace for over 2,000 lawsuits again this year. In 2019, 22% of the cases have been filed in CA, 21% in NY, 12% in FL.  

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Topics: Restaurants, Business, ADA Compliance


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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