Kulture Konnect Blog

[Guest Blog]: Positive and Negative Effects of Color Psychology in Branding and Marketing

Posted by Belle Balace on Apr 17, 2018 8:30:00 AM

Do colors have specific meanings or do their meanings differ depending on how they are used in branding and marketing?

According to Color Psychology, colors do have fixed meanings and this can be a contributing factor why we love other colors more than other ones. Moreover, these color meanings affect our decision making. This makes sense because aren’t we always going to pick our favorite color?

However, some say that colors have meanings based on how they are used – which somehow also makes sense.

Here’s an interesting case in point: the color black.

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Topics: Branding & Marketing

Build Your Email Marketing Lists for Maximum Results

Posted by Jonathan Bales on Apr 12, 2018 8:30:00 AM


Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

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Topics: Branding & Marketing, Business

[Guest Blog] Opportunities & Dangers of Social Media for Business: Everything You Need to Know

Posted by Sarah Daren on Apr 10, 2018 8:30:00 AM

Social media is gaining traction as an essential marketing resource for every field and industry, including the restaurant business. Currently, younger generations represent the largest group of the digital population, and usage declines across the demographic spectrum as the age range rises. Approximately 90-percent of young adults use social media, and American seniors weigh into the social media mix at 35-percent. Although most of the population uses social media, it’s not enough to simply open a Facebook or Twitter account and expect patrons to find your establishment. An effective social media presence includes digital assets that are updated with complete and accurate information as well as a strategy that comprises interacting with target consumers regularly.

A Pew Research report reveals that the social media audience has expanded from an infinitesimal 5-percent in 2005 to nearly 75-percent of the population. As a result, social media has gained influence that rivals major media outlets like television and radio, an outcome that has led business experts and legislators to pay more attention the marketing resource. Despite this, social media is a powerful tool for reaching affluent consumers. Consumers with disposable income are more likely to take an interest in specialty eateries, making social media the ideal meeting ground to attract hungry clientele.

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Topics: Social Media, Business

Whats a Good Bounce Rate For Your Website?

Posted by Kents Herrero on Apr 5, 2018 8:30:00 AM

You've probably heard many different things about bounce rates. You might have wondered what exactly is a good or bad bounce rate? The reality is, it depends. In order to truly understand what's a good bounce rate, one must first know what exactly is a bounce rate.

 

What is a Bounce Rate?

Nowadays, it's pretty easy to write anything online. While this gives many people the chance to share their knowledge, it also means there will be plenty of misinformation. This is especially true for bounce rates. 

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Topics: Websites

5 Important Questions to Ask Your Client Before New Design Work Begins

Posted by Marisa Soliz on Apr 3, 2018 8:30:00 AM

What questions should be answered before you start new design work for a client? Well, for one its always best to have a small list of questions ready for your client to answer. This way your going into the design understanding what their expectations are and you're not shooting in the dark. This can cause for a lot of frustration on both ends being that A) it's not what the client wanted and/or B) you've already spent a lot of time on the design. It's most likely both A and B, as designers we are eager to just get right into designing before we fully understand what it is the client is asking for.

As a designer, we should always learn to listen and understand first, and allow time for questions. Then design, because if we don't fully understand the idea as to why the client is needed a specific poster or flyer or landing page, then we wont be able to effectively do our job in designing something that solves their issue.

Which leads us to the first question....

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Topics: Print & Web Design, Business

8 Misconceptions Working With Graphic Design Companies

Posted by Jorge Pacheco on Mar 29, 2018 8:30:00 AM


It is very common for companies to outsource their marketing tasks and activities to an outside service provider. In most cases, companies do not possess the staff or the expertise, instead relying on an outside agency, especially in the case of any graphic design companies, giving them an edge.

However, there are certain principles and methods of best practice that must be adhered to for companies to extract the most benefit. Many a times, clients will approach agencies with various assumptions that only reveal its bad side once the work starts. This affects projects and also results in the client-agency relationship deteriorating.

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Topics: Print & Web Design, Branding & Marketing

Essential Checklist How to Plan a Successful Restaurant Grand Opening

Posted by Jonathan Bales on Mar 27, 2018 8:30:00 AM

Opening a new restaurant is both exciting and terrifying at the same time. All the anticipations and visions of your new restaurant are on the verge of becoming a reality. It's taken time, effort and ingenuity to get your restaurant off the ground and you wouldn't want to set your self back right out the gate with a poor launch. That's why we created a list of 10 essential strategies you could employ to help your next restaurant grand opening go off without out a hitch.  Let's get to it!

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Topics: Restaurants

A Quick Guide on How to Read Facebook Analytics

Posted by Shruti Kapadia on Mar 22, 2018 8:30:00 AM

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

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Topics: Social Media

Beginners Guide How to Navigate the Instagram & Facebook Ads Landscape

Posted by Jonathan Bales on Mar 20, 2018 8:30:00 AM

The realm of social media advertising can be quite intimidating for small businesses to grasp, especially with giants like Facebook and Instagram running the show. These social media platforms offer multiple ways to create and organize specific advertisements to reach new customers, but the road maps of these tools can be a little too vague or hard to interpret their actual function. 

Understanding the tools at your disposal with Facebook advertisements can give you the confidence to invest in advertisements across your social media accounts without the feeling of wasting your budget. But before our journey can begin, we must first understand the current playing field.

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Topics: Social Media

8 Biggest Challenges of a Restaurant Manager and How to Overcome Them

Posted by Jorge Pacheco on Mar 15, 2018 8:30:00 AM

There’s always a lot of competition in the restaurant industry. To succeed, restaurateurs have to make sure to stay up-to-date with food trends and how they impact their menu, day-to-day operations, marketing and more. If you have to juggle so many things in the air, how do you ensure your restaurant’s success?

We work with some small and medium size restaurants nationwide and we asked them what, in their experience, the biggest challenges are in the restaurant industry. We were able to identify these four marketing and three operational challenges:

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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