Kulture Konnect Blog

Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

So, you've made the leap into the food truck business and you have your brand-spanking-new-shiny food truck and you are ready to hit the road and sell your amazing food to the public. According to IBIS World data, the food truck industry had 870 million dollars in revenue in 2016. So, kudos to you for making the leap!

As successful as it has become, it is also very stressful. Trucks break down, regulations get tougher and people are unpredictable. This is why you must have some solid marketing strategies to pull out when the going gets tough. Below, you will find 5 marketing strategies that can get you through a pinch for your food truck start up. The common thread through all of these is basic... Be Creative.

When it comes down to wine, the older the better. But does this saying apply to the audience your winery should be targeting? 

It was found that 31 percent of consumers in the U.S. who drink wine at least once a week are millennials between the ages of 21 and 40. With these stats you might automatically think you should be focusing on millennials. Not so fast. 39 percent for ages 40-54, and 43 percent for ages 55 and up of alcohol consumption is attributed to wine. 

Here are more interesting facts about several generations and who you should be targeting for your wine marketing. 

Whether you are working on branding your new restaurant or rebranding an existing one, restaurant branding is about more than creating a strong visual identity or a memorable dining experience for your customers. It’s about understanding exactly who you are as a company and why people are coming to your restaurant, rather than with your competitor.

Here's everything you need to know about building your restaurant branding.

For many restaurants, the holiday period, spanning from November to New Years day, is not exactly the most profitable time during the year. A decline in business is noticed by 61 percent of restaurants during the holidays (Chron).

With a little advice on getting your email marketing right can give you the holiday boost your restaurant desperately needs. 

Because who wants to lose money, right?

Let's begin.

The way consumers feel about a company and perceive their products and services is very important. The success of any company depends not only in sales, but also brand recognition, which would make it very hard for any organization to stay in business if customers are indifferent to its brand. 

As designers, we consider branding as an emotional feeling. That is why we pay so much attention to a brand as a whole, not only as a logo or a type of font... And this is why we strive to create brands that create a connection with all constituencies in a fast and simple way that does not create indifference because it is too busy or overwhelming. 

Thanksgiving is a time when all of us get together whether it's family, coworkers and friends to reflect upon our lives and moments we are grateful for.

Each Thanksgiving our creative marketing team comes up with ways to express our thanks. This year we wanted to share with everyone the traditions each Kulture Konnect team member takes part within their own families. Here's a glimpse of what Thanksgiving looks like inside each of our homes.

So, you are at a place where you think you might need some restaurant marketing but you are not quite sure? Check out these 10 tips to help you decide if your restaurant is ready to be launched into marketing orbit! If you answer yes to 3 or more of the below then it is a sure sign that its time to make an investment for your restaurant's future. 

1. You have no plan.  This is the single hardest thing to do because it requires management to stop and actually THINK about what they are doing.  Action without planning means running in place.  You need a plan and a sounding board for that plan.  Hire a restaurant marketing company to view your business objectively and get ready to make some changes that will bring you to the next level.

This year, Kulture Konnect proudly sponsored March of Dimes, Signature Chefs Auction that allowed the organization and culinary chefs to raise money for a cause that supports helping mothers and babies overcome premature births. As a marketing agency, we find it rewarding to get involved in our community and be a help to organizations that we truly believe in. When we were approached to help March of Dimes, Signature Chefs Auction social media strategy, we simply could not say no.

Not only was it an opportunity to give back but it was also an honor to be a part of March of Dimes first Inland Empire Signature Chefs Auction. 

In an effort to raise funds to fight against premature births, March of Dimes is known to host this annual event in different cities around the U.S., where local well-known culinary artists get together to create samples of their work for attendees before an auction to raise money for the cause (March of Dimes).

Running and owning a hotel means that you are facing plenty of competition. 

In order to continue to be successful, it is important to be knowledgeable about what factors are creating today's challenges in the industry. This way, you will know how your hotel can come out on top.

Here are the top 5 factors that are bringing trouble to the hotel industry and ways you can overcome them.