Kulture Konnect Blog

10 Sure Signs It's Time to Invest in Restaurant Marketing

Posted by Steve Averill on Nov 15, 2018 8:30:00 AM

 

So, you are at a place where you think you might need some restaurant marketing but you are not quite sure? Check out these 10 tips to help you decide if your restaurant is ready to be launched into marketing orbit! If you answer yes to 3 or more of the below then it is a sure sign that its time to make an investment for your restaurant's future. 

1. You have no plan.  This is the single hardest thing to do because it requires management to stop and actually THINK about what they are doing.  Action without planning means running in place.  You need a plan and a sounding board for that plan.  Hire a restaurant marketing company to view your business objectively and get ready to make some changes that will bring you to the next level.

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Topics: Branding & Marketing, Restaurants

Kulture Konnect Utilizes Social Media to Give Back to March of Dimes

Posted by Mariana Vera on Nov 13, 2018 8:30:00 AM

This year, Kulture Konnect proudly sponsored March of Dimes, Signature Chefs Auction that allowed the organization and culinary chefs to raise money for a cause that supports helping mothers and babies overcome premature births. As a marketing agency, we find it rewarding to get involved in our community and be a help to organizations that we truly believe in. When we were approached to help March of Dimes, Signature Chefs Auction social media strategy, we simply could not say no.

Not only was it an opportunity to give back but it was also an honor to be a part of March of Dimes first Inland Empire Signature Chefs Auction. 

In an effort to raise funds to fight against premature births, March of Dimes is known to host this annual event in different cities around the U.S., where local well-known culinary artists get together to create samples of their work for attendees before an auction to raise money for the cause (March of Dimes).

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Topics: Social Media, Giving Back

Top 5 Challenges the Hotel Industry Face and How to Overcome Them

Posted by Mariana Vera on Nov 8, 2018 8:30:00 AM

Running and owning a hotel means that you are facing plenty of competition. 

In order to continue to be successful, it is important to be knowledgeable about what factors are creating today's challenges in the industry. This way, you will know how your hotel can come out on top.

Here are the top 5 factors that are bringing trouble to the hotel industry and ways you can overcome them.

 

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Topics: Hotels

Hospitality Trends: Take Note From These 6 SoCal Restaurants & Bars

Posted by Mariana Vera on Nov 6, 2018 8:30:00 AM

In the restaurant industry, it can be a difficult task to create a new concept for your restaurant when there is already so much competition.

You want your restaurant to be memorable, to standout, to offer a quality menu and of course, top notch customer service. The goal is to leave a lasting impression so much that people want to come back for more.

Here are 6 unique restaurants and bars that are successful at creating trends and buzz among the California dining scene and hospitality industry. So, if you are a restaurant looking to rebrand or a new restaurant in search of a theme or concept, take note.

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Topics: Restaurants

4 Vital Reasons to Grow Your Instagram Following Organically

Posted by Mariana Vera on Nov 1, 2018 8:30:00 AM

More than one-eighth of the planet's population share something in common - according to Hootsuite, all of them have Instagram accounts.

Instagram is a social media network that is only becoming more popular by the year. Today, Hootsuite reports that 1 billion people use Instagram. 

For businesses, Instagram is a key player in their marketing strategy. Though Twitter used to be the front-runner for business profiles, Instagram has been able to take the top spot with tools such as the "business profile" option.

Today, 71 percent of businesses use Instagram and about 25 million business profiles exist (Hootsuite).

Creating an Instagram account for your business is easy.

The hard part? Building your Instagram following.

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Topics: Social Media

7 Proven Ways to Increase Your Web Traffic

Posted by Mariana Vera on Oct 30, 2018 8:30:00 AM

The amount of web traffic your business receives is a way to analyze if your brand is catching the attention of consumers - new and old.

When running a business, it can be a challenge to get your website to rank on a search engine.

If you feel that you are doing everything you can to market your website, but the clicks are just not coming in, then it's time to try something new!

Here are seven different ways you can increase your web traffic. 

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Topics: Branding & Marketing, Websites

Our Graphic Design Studio Welcomes New Client: It's A Grind

Posted by Silvia Lilly on Oct 25, 2018 8:30:00 AM

(Source: It's A Grind)

Kulture Konnect is thrilled to announce our new client...(drum roll)...It's A Grind Coffee House!

For those of you who have never heard of the speciality coffee house, It's A Grind is famous for their high-quality Arabica coffee beans and operates more than 15 locations in 3 states and 3 international locations. We are confident to say they will continue to grow! We are honored to be a part of their future! 

Our creative team happily hopped onboard to take on their design work starting out with two of our favorite design pieces shown below, which is featured inside two of their locations. These designs are very much inspired by city landmarks such as the San Leandro Downtown Gateway, the San Leandro East 14th Street and MacArthur Boulevard Gateway.

Jorge Pacheco, who worked closely with the designs, shared how pleased he was that there were no limitations on how innovative we were allowed to be, "it's been so refreshing to have the liberty to design in such a creative way for the coffee house. Not only was the designs inspired by landmarks but the design style was inspired by ecclectic colorful South American regions."

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Topics: Branding & Marketing

4 Sure Signs You Need a Restaurant Makeover

Posted by Mariana Vera on Oct 23, 2018 8:30:00 AM

Oh no! Your restaurant isn't filling up tables like it used to. But why?

It's certainly not your customers, it's your restaurant.

A decline in sales is a sure sign that your restaurant is in need of a change! A restaurant makeover is just what you need to strike excitement back into your team members and customers.

Although change can be intimidating, it can also be the answer to your lack luster sales. Here are some areas where you can begin making necessary changes.

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Topics: Restaurants

5 Effective Ways to Reduce Restaurant Wait Times

Posted by Mariana Vera on Oct 18, 2018 8:30:00 AM

Good news! Your restaurant is everyone's favorite place to stop by and enjoy dinner every Saturday night. The bad news? This has resulted in longer wait times for guests.

Though wait times are a factor that can be out of your control, there are different ways you can try out to reduce wait times for your guests. Let's go through 5 ideas you'll want to consider.


Online Food Ordering is a Trend

Your customers will no longer have to wait for a seat. Instead, customers will be able to stay in the comfort of their own home. For this reason, more restaurants are turning to mobile food delivery services for help, not to mention, it's growing quickly.

A Statista survey showed 20 percent of its participants claim to use a food delivery service at least one time every week. Numbers also show that within one year, the food delivery service went from contributing 30 billion dollars to the overall sales of the restaurant industry to an increased amount of 206 billion dollars (Statista). What a difference a year can make.

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Topics: Restaurants, Business, ProTips

The Top Social Media Benefits - Recap of Dine GPS Restaurant Bootcamp

Posted by Silvia Lilly on Oct 16, 2018 8:30:00 AM

Restaurant owners from the Palm Springs and Coachella Valley had plenty to look forward to last Wednesday at the Dine GPS Restaurant Bootcamp presentation at the Westin Mission Hills Golf Resort & Spa. The panel consisted of food produce giant Sysco, who revealed food trends and the latest restaurant concepts. Popular reservation system Open Table shared trends among diners from the Palm Springs area. Last but not least, our very own restaurant marketing expert, Jorge Pacheco, discussed the benefits and the most essential parts of social media. Let's recap some of the most important points of Jorge's presentation.

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Topics: Restaurants, Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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