Kulture Konnect Blog

Cutting-Edge Marketing to Grow Your Business.

Latest Stories

Featured Stories

Filter By Categories
Jorge Pacheco
November 10, 2021

You Need to Add Captions to Your Videos



Hi, My name is Jorge Pacheco. Today we'll be discussing the importance of adding captions to your videos.

Let's start with a hypothetical situation: It's 7:30 am and, while scrolling through Instagram, I come across a video I want to watch. But, as it plays, I realize it doesn't have captions, which means I'll have to turn the sound on. Now, unless I'm willing to get up to get my earphones, the problem is, turning the sound on would likely wake my wife sleeping next to me. I want to watch the video, but I can't. So, I just bypass the video. And just like that, such brand missed a viewer, possibly a conversion, and maybe even a sale. All because they didn't add captions.

Video captions not only equal accessibility for the hearing impaired, but also, sound is overrated and underused. For example, there are many situations where we just don't watch videos with sound, for example, when riding public transportation, when you're sitting in a room with others, etc. Have in mind that 92% of videos are watched without the sound on.

In a nutshell, Videos drive engagement, they generate interest, and they are totally worth the time you invest—as long as you do it right. That means adding captions.

Thanks for watching!

Whether you’re brand-new to accessibility or a compliance expert, this report will save you  time and money! Scan your site now!avoid a costly lawsuit or settlement. Scan your site and receive a bird's eye report of accessibility issues within minutes. Scan your website now: https://ada.kulturekonnect.com

Subscribe Email

Popular Stories

7 Restaurant Menu Design FAILS
9 Billboard Design FAILS
27 Logo Design FAILS

Recent Blog Posts

The 4 Most Important Inbound Marketing Metrics to ...

Posted by Niki Pacheco
If you’re running a business, then you need to be paying attention to inbound marketing metrics. ...

Marketing Automation in Inbound Marketing

Posted by Niki Pacheco
If you're like most business owners, you're always looking for ways to increase website conversion ...

Paid Advertising and Inbound Marketing: A Winning ...

Posted by Jorge Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...

Proper Website Conversion Strategies

Posted by Niki Pacheco
If you're running a business, it's important to know how to convert incoming leads into customers. ...

How Inbound Marketing and Social Media Work ...

Posted by Niki Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...