Have you sent out e-blasts to your customers and noticed you are not getting much return from doing so? Maybe it's the way you're going about in designing your e-blasts. You have to go about the design and sell point, as if you were the target audience. How would you want the information to be presented? Do you want an email that's all over the place? Or just straight to the point? In this blog, we will help you figure out what to include and how to design your e-blast for more success!
In terms of email marketing design, less is more! You want to sell something to your customers' but you also want them coming back for more. It's best to keep your design simple and to the point! If you go over board, what you are trying to sell, gets lost!
Two perfect examples of excellent and effective email blasts.
1.) Birthday E-Blasts are a favorite among many! One of the reasons being, many e-mail club members get rewarded by receiving a one-time free dinner or product. Also, birthday e-blasts do well because the sender already knows you are a frequent shopper or visitor to their store or restaurant. Giving you an incentive to keep you shopping with them is key to their marketing. This benefits your customer since it gives them the opportunity to save money because it's their birthday.
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