Kulture Konnect Blog

Cutting-Edge Marketing to Grow Your Business.

Latest Stories

Featured Stories

Filter By Categories
Niki Pacheco
October 24, 2017

Kulture Konnect President Gives Back to Aspiring Restaurateurs: Becomes CRAF ProStart Culinary Competition Mentor


The restaurant industry is one of the most competitive industries I have ever known. With a measly estimated 2470 head chef positions opening up each year (according to this Culinary Career infographic), aspiring chef's really need to do all in their power to begin to get training under their belt. Even just starting a restaurant has bleak prospects with 59% of start-up restaurants closing after just 3 years. In an effort to give students an opportunity to get their foot in the door, the California Restaurant Association Foundation started multiple educational programs to, in their words, "promote the health and prosperity of the foodservice industry by investing in our youth and our workforce."

Some of these programs include:

  1. Craf ProStart Cup Competition
  2. FIT day
  3. Experience Hospitality

Personally, I have volunteered for both FIT day and the ProStart Cup, but the one that I get the most satisfaction out of is the ProStart Cup.

The ProStart Cup is a high school culinary competition that has two divisions. The first division is the culinary side where groups of 3-6 students team up to create a 3-course meal in exactly one hour. They train and practice for months! The second division of the competition is the hospitality management competition where 2-4 students team up to create a proposal of a new restaurant concept. The winners of each division win a piece of the $2.3 million dollars of scholarship money available. Stakes are high and the competition is fierce!

>>Click here if you are interested in donating to the California Restuarant Association Foundation as they make huge strides in our children's future in the culinary industry.

It was three years ago now that I began to look into giving back to the community. Sometimes life gets crazy and we just work, work, work... but to find value in that work, it is always enlightening to give back. There was a wonderful opportunity through the California Restaurant Association to help mentor a group of ProStart Cup students from Bonita High School. The first year was a little crazy because the timing of when I reached out to the California Restaurant Association was about 2 weeks before the actual competition! So, I did what I could in the weeks before and off they went to Northern California to compete.

Now the second year, we started way earlier and I got to mentor the teams a good 6 months before competition. I am lucky to work with Bonita's ProSart Teacher, Ms. Brandler. She came in and has built the program from the ground up, which is no easy feat considering budget constraints and time constraints. She inspires the students and really pushes them to put forth the extra effort.

Here are just a few things that I learned from last year's experience as a Prostart Culinary Competition Mentor:

  1. Starting early does not necessarily mean finishing early! Apparently, high school students are the #1 procrastinators in the world!
  2. Students have a wonderful imagination and can really bring to life their dreams when they put their minds to it.
  3. Getting a group of high school students to agree on things is quite the challenge.
  4. Getting a group of high school students to work together can prove difficult.
  5. Costing worksheets throw students for a loop and need to be worked on early.
  6. In the end, all of the hard work pays off to see the students so proud of what they accomplished.

Now in my third year, I am excited to be mentoring two new hospitality management teams. They are in their initial planning stages and I look forward to see what they will come up with! This year, I will be blogging about my teams and their progress (without giving away too many details to our competitors!), so check back often to see what new things come up!



 Save money and learn 10 things to cut from your restaurant marketing.

Download here!

10 things to cut from your restaurant marketing

Subscribe Email

Recent Blog Posts

How To Get Measurable Results By Determining Your ...

Posted by Jorge Pacheco
Stop.  Before you even start thinking about web layout or text boxes, color schemes or ...

Why Should I Benchmark My Current Metrics in a ...

Posted by Jorge Pacheco
Let’s face it—completely redesigning your business’s website can feel like a huge risk. After all, ...

Entrepreneur’s Thanksgiving: So many reasons to ...

Posted by Jorge Pacheco
Thanksgiving is such a special time, and for those of us who have been fortunate enough to be part ...

4 Myths about Web Accessibility

Posted by Jorge Pacheco
    Transcript: Hi, my name is Jorge Pacheco and today we’ll talk about 4 myths about web ...

ADA Web Compliance Lawsuits on the Rise

Posted by Jorge Pacheco
  Transcript: Hi, my name is Jorge Pacheco and today we'll quickly talk about the landscape of ADA ...