One thing that has remained a metric for a considerable amount of time in SEO is web traffic. It is also how SERPs are calculated, which means that if you have a large amount of traffic to your site, you will see your ranking increase automatically.
Creating fresh and engaging content is a surefire way to get more people interested in your brand. Another aspect to keep in mind is you need to get your target demographic interested in the content you create. This means you should create content with a focus on what is trending in your niche.
2. Landing Page Optimization
This is literally the first thing a user lands on when they navigate to your website. Landing pages are a crucial resource and you need to make sure that yours is engaging enough to reduce bounce rates. Companies have increased lead volumes by huge numbers just by working on their landing page approach.
3. Building a Better Backlink Profile
While a lot of people think that backlinks have been consigned to the history books in favor of user engagement numbers, the former has a strong say about performance, even today. Getting backlinks from authoritative websites in your niche can still work to get your ranking numbers up.
This is something that very few people are able to grasp, but it is an important ranking signal nonetheless. If you have optimized your new pages for a particular keyword, try broadening the search terms or the niche and you will begin to see better results.
5. Identify Your Target Audience
You need to get long-tail keywords to work for you when it comes to helping you with traffic numbers. The bulk of your traffic numbers do not come through from generic keywords; they travel on specific long-tail keywords. You need to make sure that you are targeting the right keywords in your niche.
6. Optimization For Mobile Devices
Over 60% of all web traffic is from mobile devices. Therefore, your website needs to be optimized for mobile devices. You should take a look at your page speed and loading times to ensure that mobile users are able to access it effectively.
7. Engage Influencers In Your Niche
Influencers in a niche are powerful agents of growth for your website. They have a large number of followers and when you invite them to interact or to post on your website, you are supplementing your traffic numbers with theirs.
8. Avoid Cookie-Cutter Link-Building
When you are trying to build links, don’t go for spammy email templates. If you need people who are great at their job to be interested in you, then you need to make time to craft a message that feels personal and not like you just want to sell something from your website.
9. Comment Marketing – Lead Generating Tool
Curb your instinct to randomly comment on several influencer posts and try to offer insights with your content. To put this in perspective, simply commenting “Great post!” compared to a thoughtful question relevant to the article can raise eyebrows and get people interested in what you are selling.
10. Revamp Content And Share
If you are looking to get your lower performance pages onto the front page, then you might do well to refurbish content and share it on your social media feed. When you do this, Google (and people) tend to think of it as a new piece of content, which will have the advantage of already having SEO strength.
11. Use Social Share To Your Advantage
While content being shared is definitely a good thing, it has no bearing on the quality of the article. Although, the advantage here is that when people see content that has already been shared, they tend to follow suit, hence generating more interest. It’s a good idea to have social share buttons beside your content.
Winding Down
These are some of the more popular techniques that you can use to get more traffic to your website. Of course, there are a lot more ideas to get users clicking on your page. Feel free to share in the comments about methods you think will work to get more traffic for your brand!
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