A social media audit can take the guesswork out of your efforts and it can help you refocus on your business goals. An audit will show you things that are working and other things that are not working so well, which will allow you to figure out what your priorities should be going forward, and how well your team is equipped (or not) to make the most of social media.
Our social media audit will be the first step to a comprehensive examination of your initiatives, where you can go much more in depth about your competitors, target audience, interactions and more so you can do informed decisions. Below is a list of reasons to take this initial audit:
The number one reason to love our Social Media Audit: IT'S FREE. There is no hidden fees, hidden obligations or contract involved.
Kulture Konnect takes pride in quality results. Therefore, we want your audit to contain all the necessary information so we can steer you in the right direction, which takes time. Our team will analyze the most important details of your social media accounts and share what we found through a personalized video. It'll be worth the wait!
Some companies use software to audit your marketing and at times could miss significant details which makes it not as effective. Here at Kulture Konnect, we like to be human. It's important to be connected to our clients which is why we designed this audit to specifically cater to your needs to generate better results. No bots here, real strategists are doing the real work, collecting your data and reviewing your efforts.
Our team will examine your current efforts, your strengths and your weaknesses. This will help you make solid decisions and where to put your efforts in the future. Our goal is to give you a couple of reasons to take a look and realign your social media marketing with your goals, increase value and confidence in your strategy to achieve greater success.
Marketing is important to every business's survival. Allowing your marketing to go stagnant shouldn't be an option. Improving your marketing efforts involves taking a look at where you were before so you can get to where you want to be. We want to empower your business to move forward in the right direction.
This audit will help you determine just that, what has been done and what else should be done. This will help identify whether there are any working practices that could be more effective and foresee any future opportunities.
The audit will look at several things including how consistent you are with your posts, tone and message.
Posts - Finding balance is key. Are you posting too little or too much? What type of content are you pushing out? And when are you posting? There are certain days and times when you should be posting depending on which social channel you are using. For instance, if you are posting about happy hour then you'll want to post about it hours before it starts. Also, there are popular times of the day for each social platform that you'll want to follow for the best results.
Message & Tone - How you speak to millennials might be different than speaking to an older age group. You have to understand who you are speaking to in order to choose the tone of voice because you want your audience to understand your message.
We want to make sure your message correlates perfectly with your brand.
Is your web traffic coming mostly from Facebook or Instagram? Which platform is getting more engagement? Which of your social channels has the largest fan base? These are all questions we focus on when preparing your audit.
We understand that the word "audit" can sound scary, but don't freak out. Even though it involves some data and number crunching, a social media audit will give you the opportunity to review different metrics to assess social media presence improvements and growth.
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