Kulture Konnect Blog

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

2017 is about to come to an end so, let’s drop the ball and get right into what new social media trends 2018 has in store for us.

If you haven’t already noticed then it’s about time you see that social media has come to competitive terms. Brands are driving most of their marketing and advertising to social media. Everything that happens on social media is on your mobile device or desktop. There is no denying that social media has become the source of all information.

2017 has been a year of great social media trends such as videos, the shift of mobile friendly content and video sharing including Instagram Stories leaving big platform Snapchat behind.

So, let’s look at some of our social media trend predictions that we have for 2018.

Black Friday is creeping up and you know what that means... shoppers will be taking advantage of every holiday deal and attempt to save every penny they can. Not to mention, these holiday deals will BOTH be in stores AND online. Holiday deals have jumped on the digital train and consumers are loving it. Doorbusters are not only a literal term to wait outside the stores after your delicious Thanksgiving meal, but also the moment you are waiting online for the "add to cart" option to appear on your sweet deals the week of Thanksgiving. So, the biggest question that companies have every holiday is how can they decrease shopping cart abandonment? 

There are many ways you can influence buyers to hit the "place order" button to make that purchase. But this year, we'd like to throw some light on how social media can help you curb the bridge between the purchase and the buyer's final action with these four simple tips.

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

They say it's the small things that matter. This is definitely true for corporations and big businesses in the social media universe where just one bad post can send them spiraling down into the black hole of public relations nightmares.

The following are real-life examples of social media fails by high-profile businesses. These embarrassing social media fails teach us all the reality that corporations are humans too; and it teaches us a valuable life lesson that the bigger your company is, the harder you fall.

Advertising on social media has been a topic of debate across many marketing platforms. But the most important thing to focus on here is that advertising will always help your brand to get noticed. Your product/service is competing with millions of other products on a person's newsfeed every single day. We hate to break it to you, but you 'gotta pay to play.'

Think of advertising as an investment and not a luxury. Facebook ads are an investment. If you’re a beginner, you may not see quick results. But over a period of time, you will begin building a new audience for your brand. In a world where brands are bidding for a few seconds on a customer's timeline, doing it right is not just an option; it is a need.

Here are some of the reasons you might not be getting the expected results with Facebook ads:

Instagram has grown to be one of the fastest growing social media networks since its launch in October 2010. Years later, the social network has expanded its features to keep up with its competitor SnapChat introducing Instagram Stories in August of 2016. Today, its Instagram Stories feature has surpassed SnapChat hitting over 200 million daily active users. Instagram Stories has successfully created a fun way for users and businesses to share all the moments of the day. With its enchancing filters, tagging users, hashtags that now feature stories, and location stories located on the explorer page and of course Instagram ads in between stories. It is no wonder why so many are taking advantage of this platform.

Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.

Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.

Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.