Kulture Konnect Blog

2018 experienced some drastic changes in the way people saw and interacted with Instagram posts on their timeline. Today, their algorithm continues to be more engagement driven rather than chronological. But one thing that Instagram has changed for the better, is that everything from ads to posts you see from your friends and family are getting more and more customized. Whether it's a brand that you're loyal to or if it's your best friend, whose photos you like and exchange comments with.

What's important to understand with the most recent algorithm is that Instagram will show you content that interests you, content that matters to you, so, the chances of you engaging with it are higher. Now, this is helpful but also problematic in some cases. When you see content you like you're likely to spend time on the platform and scroll your newsfeed for a hot minute. But this also means in order to show you content from brands that are trying to build your interest, they will most likely have to invest in some form of paid advertising. 

In a world of digital comfort and online networking, social media marketing has become one of the best and most convenient avenues to bring in more business to a growing or already established company. Wineries are no exception, as they are able to dazzle old and new guests by creating charming online content filled with irresistible images of its finest wines and beautiful scenery. To be the best in the business, it is best to utilize the always evolving wine marketing styles.

A new business has the ability to become successful not only through hard work, but also by following trends and reaching out to new and current customers on social media outlets.

Here are some cool and modern strategies that most successful wineries follow on social media.

The Western Foodservice & Hospitality Expo in Downtown Los Angeles was nothing less than amazing. Kulture Konnect had the pleasure of attending both Sunday events and Tuesday events. A BIG shout out to The Reef Restaurant for their Culinary Clash win! It was wonderful to see all of our collegues from the California Restaurant Association! They do a spectacular job of hosting all of their members and making them feel like VIP. From coffee companies to beverage companies to chefs to restaurant owners. You name it, anyone in the food and beverage industry was in sight. The expo offered a variety of special events and featured education areas to help businesses in the food industry become more educated and more profitable.

According to Wine & Vines, wine sales in the United States are approaching $62 billion annually, and millennials are consuming an estimated 42 percent of it. So, there is definitely a potential to make sales here. In this blog post we are looking at 7 ways social media can help bring in millennials to your winery.

Wine is taking over the drinking game just like social media has taken over TV & News. It's no surprise that millennials are attracted to reds, whites and pinks whether its comes in bottles, plastic or even cans. They want to enjoy a wine after a stressful day and unwind with their friends and family. Sure, they can go to restaurants but did you know they prefer to drink wine at home more often?

According to Modern Restaurant Management, 64 percent of Americans are more likely to drink wine at home than at a restaurant and that area my good friend must be tapped!

Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.

But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.

Just like big name brands hire celebrities to endorse their product, influencer marketing allows you to collaborate with a social media celeb in order to endorse your product or service. Fortunately, we now have many interest-driven influencers who are popular in their field or industry such as food bloggers for restaurants, photographers for wedding venues, travelers for hotels and activities, airlines are also pairing with travel bloggers to promote their brand.

This is your step-by-step guide on how to grow your business with Instagram influencer marketing.

1] Target Your Local Bloggers

Instagram is full of bloggers. Based on your product or service, target the influencers you want in your location. A smaller LA based local blogger with a decent following will be more beneficial for your brand than a huge cross-country or global influencer who has millions of followers. The first step would be to prioritize which location are you looking to target.

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

It’s a new year! Which means its time to re-vamp your old social media practices. It's safe to say that social media is not just a form of marketing but has becoem a lifestyle for many. And if the average man spends a great deal of time on any of these platforms, brands are bound to board on this express train too.

But the real question here is should you just do your own social media? Or hire a company to do it for your brand? This question has always raised confusion amongst all businesses.

We will gladly simplify this for you! Your business needs a social media firm and here’s why:

2017 is about to come to an end so, let’s drop the ball and get right into what new social media trends 2018 has in store for us.

If you haven’t already noticed then it’s about time you see that social media has come to competitive terms. Brands are driving most of their marketing and advertising to social media. Everything that happens on social media is on your mobile device or desktop. There is no denying that social media has become the source of all information.

2017 has been a year of great social media trends such as videos, the shift of mobile friendly content and video sharing including Instagram Stories leaving big platform Snapchat behind.

So, let’s look at some of our social media trend predictions that we have for 2018.