Kulture Konnect Blog

If you're one of the millions who is getting ready to promote Father's Day then you'll definitely want to check out the latest statistics regarding dads and purchasing behavior of men in the U.S. Understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services especially for a big holiday such as, Father's Day. Let's take a look at these 27 stats you probably didn't know about when it comes to marketing to men.

Over the years, Kulture Konnect has had the privilege to work with some incredible organizations within the restaurant industry and we recently had the opportunity to give back to not only a cause we whole heartedly support but also an industry that has supported us over the years. As a marketing agency, we were able to connect with a non-profit organization by the name of Taste of the Nation that works alongside No Kid Hungry to help with their social media in hopes to raise funds and promote awareness to end childhood hunger in the US. Taste of the Nation is a series of culinary events dedicated to raising money and awareness for No Kid Hungry and are held all across the country from Southern California, to Texas, New York, and even Minnesota.

This year, attendees will enjoy tastings from the nation’s top restaurants, wines, and premium spirits. Guests will also enjoy live entertainment and a silent and live auction with A&E's Storage Wars, Dan Dotson. The best part, 9 of the top chefs from the Orange County area (shown below) are coming together to lend their support to this amazing cause and by doing so, they will be cooking up a storm of delicious food and drinks for all guests to enjoy. Our social media team is just as excited to go above and beyond to help end childhood hunger. 

This year, Easter is arriving a bit earlier than most years (Sunday, April 1st). Every restaurant owner understands the importance of taking advantage of a traditional holiday and using social media to spread the word.

With Instagram being among the top social media favorite for restaurants, we wanted to share with you 8 perfect Easter marketing ideas and examples that could spark some photo ideas for your Easter promotions or Instagram post.

Photo Credit: John Lee, 2011 - Food Network

Who's the bleached blonde gentleman behind the wheel? Meet Guy Fieri. If you already haven't watched, he's the host of the top-rated Food Network show, 'Diners, Drive-Ins and Dives.' But don't get it twisted! He's more than a spikey blonde food tv show host. Fieri is a well-known restauranteur with more than 14 restaurants under his belt, culinary cookbooks, plus a line of barbeque sauce, salsas and more.

He's been lucky enough to have visited millions of restaurants and diners across the United States and even occasionally dropping in outside the country since 'Diners, Drive-Ins and Dives' premiered in 2007. Whether it's a popular, trendy spot or just a hole in the wall, Fieri's mission is to visit any restaurant who's doing it right. 

Being a frequent watcher, I have always wondered what these restaurants were like today. Has the show helped them boost restaurant sales? And if so, how much of an impact? Are they still up and running? After doing some digging, I was able to come up with 9 restaurants that have had a positive response after appearing on the hit show. And... I was also able to get information about how to get on the show. Keep reading below. 

Time is running out as January comes to a close. Valentine's Day is rapidly approaching and for many restaurants across the country, it's one of the busiest holidays. According to Reserve, couples are spending an average of $286.56 on a Valentine's Day dinner in the U.S. (Talk about a sales boost).

You still have a couple weeks left to plan your V-Day promotion. If you're stuck trying to figure out what promotion to run, we have 8 restaurant promotion ideas that you'll fall in love with. You don't have a whole lot of time so, let's get right down to it.

The very moment I'm in the process of brainstorming a new blog post I aim for relevance, level of interest, personal experience and what our target audience is looking for. Always analyze your ideas from all angles! What topics are going to generate views yet, empower the reader? It hasn't always come naturally! In fact, in the midst of strategizing each post I've came upon several moments where I debated whether anyone would remotely read what I had to say. I constantly questioned if blogging was a complete utter waste of time.

When you take on the chore to blog for your business you're not simply writing about anything. You are giving the public a reason to visit your website. You must deliver insight, awareness and knowledge on a subject relevant to your reader that's beneficial to their needs. Keyword, BENEFIT. But, is blogging only about the reader? What about you? How is writing about different topics even benefiting your business? Well, listen up.

An idea became reality the day before ringing in 2006. On December 31, 2005, Kulture Konnect founder, Niki Pacheco, brought her college senior project to life, starting a marketing and design service with co-founder Jorge Pacheco. The two started their services from their home office, which later transformed into a studio. Twelve years later, we are proud to say we've made it past the 10-year mark.

Our studio has come a long way since 2005. As we celebrate over 10 years of business, our team created an infographic highlighting our progress and how much we've evolved over the last 12 years of providing innovative design and marketing services! Click here to view infographic.

With that said, we wanted to also take this opportunity to take a trip down memory lane and celebrate the history of Kulture Konnect. Scroll below!

Each year, it has become a tradition around the holidays to get our team together and design a creative mug for our clients to show our appreciation. This holiday season, our team wanted to try something a little different. Something we haven't done before. Since we know the holidays as a joyful time filled with many diverse traditions, our team wanted to create something special, unique and something that celebrates the diverse culture at our agency with the idea of sharing it with you. Our amazing designers created not only a mug but also a fun holiday card that includes each of our team members as animations.

Today, we wanted to dig a little deeper and share with you what our 2017 holiday card and mug means to each of our team members and how it represents Kulture Konnect as a whole. But before you scroll down, can you take a wild guess who's who? We think our designers nailed it!

At Kulture Konnect we wanted to take some time out of our busy work week from creating excellent design to reflect on the meaning of Thanksgiving and express our gratitude to those around us. We are reminded each year that giving thanks is one of the most fulfilling ways to give back to others. As a close-knit team, we strongly value and acknowledge each and everyone's efforts as it encourages us to take a further step to be more effective and make our workday more enjoyable. We wanted to share with all of you that Thanksgiving isn't only found on our dinner tables with our families and friends, but  also it is found at the office. With that said, I pleasantly present you a  meaningful Happy Thanksgiving message from our team.

The holidays are here! And it's time to change up your menu and fit the holiday theme, but you are out of ideas of what to offer, how to design it and not quite sure what's the best and most effective way to create your holiday menu. Just remember, your restaurant menu design is the most important piece of marketing material! As the saying goes, the first bite is with the eye, and therefore, a menu design says a lot about a restaurant, creating an initial impression before the customer has even seen any of the food or drinks. Here are 4 fun examples of restaurants who got it right for the holidays!