Kulture Konnect Blog

(Source: It's A Grind)

Kulture Konnect is thrilled to announce our new client...(drum roll)...It's A Grind Coffee House!

For those of you who have never heard of the speciality coffee house, It's A Grind is famous for their high-quality Arabica coffee beans and operates more than 15 locations in 3 states and 3 international locations. We are confident to say they will continue to grow! We are honored to be a part of their future! 

Our creative team happily hopped onboard to take on their design work starting out with two of our favorite design pieces shown below, which is featured inside two of their locations. These designs are very much inspired by city landmarks such as the San Leandro Downtown Gateway, the San Leandro East 14th Street and MacArthur Boulevard Gateway.

Jorge Pacheco, who worked closely with the designs, shared how pleased he was that there were no limitations on how innovative we were allowed to be, "it's been so refreshing to have the liberty to design in such a creative way for the coffee house. Not only was the designs inspired by landmarks but the design style was inspired by ecclectic colorful South American regions."

Restaurant owners from the Palm Springs and Coachella Valley had plenty to look forward to last Wednesday at the Dine GPS Restaurant Bootcamp presentation at the Westin Mission Hills Golf Resort & Spa. The panel consisted of food produce giant Sysco, who revealed food trends and the latest restaurant concepts. Popular reservation system Open Table shared trends among diners from the Palm Springs area. Last but not least, our very own restaurant marketing expert, Jorge Pacheco, discussed the benefits and the most essential parts of social media. Let's recap some of the most important points of Jorge's presentation.

You already own a restaurant and it turned out to be a success. Your next goal is to expand and you're considering different locations. Do you want to expand locally? Or do you want to take it up a notch and open in a different state? And if so, which locations should you consider? New studies show there are 10 U.S. cities you'll want to explore. Let's take a look.

Kulture Konnect's co-founder, Jorge Pacheco, is on a roll. We praised and cheered him on as he presented for the second time at the Western Foodservice & Hospitality Expo in early August. He made us proud after conducting Kulture Konnect's first live social media webinar in late August.  This month, Jorge Pacheco was asked to be a presenter at this year's Dine GPS Restaurant Bootcamp in Coachella Valley. As a team as a whole, we are extremely excited to be a part of Dine GPS. Jorge has done a great job over the years sharing his knowledge and insight regarding restaurant marketing. He has shown his strong skills and ability to help restaurants execute successful marketing and promotional work.

If you are a restaurant in the Palm Springs or Coachella Valley area and would like to gain more knowledge about social media, marketing and promotions please do feel free to attend the Dine GPS Restaurant Bootcamp. Here are the event details.

With social media being utilized as a marketing tool to build and grow brands, engage with consumers and reach a specific target audience, you want to be able to measure and review your monthly analytics effectively. Each platform whether it might be Facebook, Instagram or Twitter includes an analytics page designed to help you understand the behavior of your fans and consumers.  Depending upon the results from your analytics page, you should be able to glean from your data in order to make better marketing decisions. The problem is with an overwhelming amount of social media analytic data to process, it is fairly easy to leave out the most vital metrics and determine which metrics really matter. We can help.

We designed a Social Media Reporting Toolkit for business owners and professionals that will help you focus on the most important metrics and setting the right goals. In result, proving ROI. 

Your social media metrics have been around as long as you can remember but even with that said, so many restaurateurs have never really mastered what to do with their monthly data and how to get the most out of it. Which is why Kulture Konnect's co-founder, Jorge Pacheco, offered a free webinar this past Tuesday titled, "Restaurants 101: How to Analyze Your Social Media Metrics Like a Marketing Pro," to share with restaurateurs the tools to understand and utilize their social media metrics like a marketing pro.

Each month, our team prepares a social media report for our social media clients and at some point we asked ourselves, as much as we prepare and meet with clients to go over numbers, do restaurant owners truly understand what these numbers mean?

Kulture Konnect wants to help restaurants utilize their social media marketing to it's full potential. This webinar will give restaurant owners a clear understanding of how to read monthly social media metrics, teach them which metrics matter the most, why they matter, and how they can make the most of these metrics proving ROI.

The days leading up to the opening night will be sheer chaos. The pressure is on. Opening a restaurant requires an array of essential things to complete before the big day. Training staff is one of them. Some restaurant owners would rather cut corners, scratch training to save money and time. There's no doubt money will be saved on labor costs but in the long run, avoiding this will not do anyone any favors. Untrained staff could mean a pile of costly mistakes and scenarios, which usually leads to losing customers and dealing with negative reviews. This could also lead to high turnover and wasting time and resources looking for new employees. In an attempt to avoid some of these common errors, let's go through a list of things you'll need to cover that'll have you and your staff feeling prepared and confident before your restaurant grand opening.

Facebook and Instagram have proved to be two very effective platforms when it comes down to marketing brands, but what about LinkedIn? For years, LinkedIn has been known to be a wonderful community for entrepreneurs, professionals and a variety of businesses to connect. Today, the professional social network has become so much more. Over 500 million people are said to have a LinkedIn profile and are actively using it daily to locate jobs, network with consumers and businesses. Now, businesses and professionals are using LinkedIn to build relationships by marketing themselves as well as their companies... but how? There are several ways to market your business on LinkedIn. Let's begin.

If you're one of the millions who is getting ready to promote Father's Day then you'll definitely want to check out the latest statistics regarding dads and purchasing behavior of men in the U.S. Understanding the purchasing behavior of your male audience is critical when it comes to marketing your products or services especially for a big holiday such as, Father's Day. Let's take a look at these 27 stats you probably didn't know about when it comes to marketing to men.

Over the years, Kulture Konnect has had the privilege to work with some incredible organizations within the restaurant industry and we recently had the opportunity to give back to not only a cause we whole heartedly support but also an industry that has supported us over the years. As a marketing agency, we were able to connect with a non-profit organization by the name of Taste of the Nation that works alongside No Kid Hungry to help with their social media in hopes to raise funds and promote awareness to end childhood hunger in the US. Taste of the Nation is a series of culinary events dedicated to raising money and awareness for No Kid Hungry and are held all across the country from Southern California, to Texas, New York, and even Minnesota.

This year, attendees will enjoy tastings from the nation’s top restaurants, wines, and premium spirits. Guests will also enjoy live entertainment and a silent and live auction with A&E's Storage Wars, Dan Dotson. The best part, 9 of the top chefs from the Orange County area (shown below) are coming together to lend their support to this amazing cause and by doing so, they will be cooking up a storm of delicious food and drinks for all guests to enjoy. Our social media team is just as excited to go above and beyond to help end childhood hunger.