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Steve Averill
April 21, 2015

Why Hire a Branding Agency

nixon brand logoBefore we talk about why you may want to hire a design studio to brand or rebrand your business, let’s define what rebranding is: Branding is a marketing strategy in which a new name, term, symbol and/or design is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers and competitors.

>> Are you ready to rebrand your business but need to find more reasons to take action? Here are 101 reason to rebrand your company!

Almost every business will engage a graphic design company or branding agency to do a rebrand at some point. The law firm of Nixon Peabody recently contracted with a design studio and underwent a complete rebranding campaign. The work included a new logo (see above…the old logo is on the left and the new one is on the right), a more intense devotion to social media and complete overhaul of their website. Rebranding is an effective investment because it communicates to the market that you are nimble and in step with the times. In the case of a law firm that is a challenger brand at the elite level, it says that you can offer something different than your competitors.

>> Take action now! Download our 101 Reasons to Rebrand You Business. 

For marketing directors, rebranding will force you to come face to face with current market conditions. Start with a rebranding checklist and take note of what you want to accomplish. This is a creative act so it will take courage to implement. But it will be worth it because if you’re not making progress, you are falling behind. In a globally outsourced world there are simply too many options for consumers and too much competition. You cannot afford to stand still for very long, resting on your laurels. Your brand needs to keep pace with the times.

The mistake companies make is to think that rebranding is simply a matter of designing something over again. It’s actually a chance to change your entire culture and infuse the work environment with a new energy. It can actually be a very fun exercise for your entire company. And all of that can have a direct effect on your bottom line.

More than anything else, rebranding becomes a public expression of a company’s evolution.

Your relevance and vitality in the marketplace can suddenly be transformed. By embracing blogging and social media, for example, you can become a leading voice in your industry. And leading is where you want to be. So get out front and hire a rebranding agency today. The rewards can be huge!

Are you seeking branding professionals? Contact us here for more information.

Find out which industries we've worked with here.

Visit our portfolio for a glimpse of our work here. 

Here are perfectly great reasons to follow through with your rebrand.

Click below to download today!  

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