Kulture Konnect Blog

Jonathan Bales

Recent Posts

Crafting a Successful Social Media Strategy for Your Social Presence

Posted by Jonathan Bales on Jul 31, 2018 8:30:00 AM

Why do we have maps and compasses? So, that they can help us to find the right direction we want to go. The same can be said about how proper marketing strategies help with your social media presence. When the incorrect marketing strategy –or no strategy at all– is employed, the results could lead your social media footprint off a cliff.

To say that successful social media brands or personalities are were they are, with thousands of followers, was purely by happenstance would be a great disservice to the strategies and campaigns that have been designed to help bolster their following. Most, if not all, brands and personalities have social media strategies they follow and align with their social media goals and target markets. 

It is imperative that businesses have a marketing strategy when they break into social media or if they are currently involved with social media.

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Topics: Branding & Marketing, Social Media

3 Ways How to Build & Increase Your Brand's Reach

Posted by Jonathan Bales on Jul 26, 2018 8:30:00 AM

Growing a brand's reach is every social media manager's goal. But, social media's landscape can be quite confusing for brands to grasp and understand the differences between organic and paid advertising. Particularly in the systems that are in place by individual social media platforms. So, let's talk about each option: 

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Topics: Branding & Marketing, Social Media

Developing the Right Voice for Social Media Response Management

Posted by Jonathan Bales on Jul 24, 2018 8:30:00 AM

When people communicate on social media, often times, their personality shows through. Whether it's from the style of media they post or how they respond and comment, every person has a unique personality, or "voice," they use on social media. Businesses are no different, every brand has a voice and personality that their audience can relate to. 

There are several brands that focus on posting content, but often miss their target when it comes to defining their own personality and lose the connection of loyal followers. However, businesses can re-ignited this connection through powerful and relevant conversations, which is only possible with a response management solution.

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Topics: Branding & Marketing, Social Media

How to Use Social Media Analytics to Maximize Your ROI

Posted by Jonathan Bales on Jul 19, 2018 8:30:00 AM

In today's business model, most every decision revolves around ROI (Return On Investment). It would not make sense to spend money and time for any aspect of your business if the return is less than the initial investment. ROI is at the core of every business decision even if smaller businesses or mom and pop shops don't initially approach their business decisions with ROI in mind.

When businesses start to become more ROI cognizant with their decisions, they often start to trim off the unnecessary elements of their business. Cutting programs and decisions that are sucking up time and resources makes complete sense. Unfortunately, many social media programs are neglected or completely abandoned because a brand cannot distinguish a proper ROI in a sea of reports and analytics.

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Topics: Social Media

Short-Term & Long-Term Goals Every Restaurant Owner Should Aim For

Posted by Jonathan Bales on May 29, 2018 8:30:00 AM

Looking forward to goals on the next horizon is a thought that goes through the mind of every restaurant owner and manager. To stay stagnant and complacent may not necessarily be the death of your restaurant but it will certainly limit your ambition for growth. This actually happens quite frequently especially when managers and owners become distracted with the day to day operations of simply running the restaurant but don't let yourself become too consumed in running the show.

Whether your restaurant is "a hole in the wall" staple of your local town or a restaurant with multiple locations, setting up various short-term and long-term goals for your restaurant is never a  bad idea when it comes to your business's upward progression. In this article, we are going to touch on multiple core elements of your restaurant's operation and how you can create short and long-term goals specific to each facet of your restaurant. Let's dive in!

 

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Topics: Restaurants

Social Media Trends: Is Vero the Next Boom or Bust?

Posted by Jonathan Bales on May 24, 2018 8:30:00 AM

When someone becomes fed up with a brand's product or service, they often jump ship to a new brand that has better features. This happens all the time in several business industries but what about in social media? Will everyone jump on the most recent social media trends such as Vero?

Vero, a relatively new social media platform, is poised to steal the mantle from the "illustrious" social media front runner, Instagram. The creation of Vero, by Ayman Hariri, is spearheaded on the premise that they offer a format and set of features that are less restrictive than the likes of Facebook and Instagram. So does it measure up?

No Algorithms?

For the better part of 3 years Vero has flown under the radar at around 150,000 registered users or so, until just recently, when the app passed 3 registered million users and is continually climbing. The platform created by Vero looks to alleviate the issue of Instagram applying an algorithm to your social media experience by displaying chronological posts, not selling of personal data and the reduction in the amount of advertisement exposure. These have been some of the grievances that many users on Instagram and Facebook have been loathing ever since recent algorithm changes that were rolled out over the course of the last 2 years.

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Topics: Social Media, Business

4 Techniques to Decrease Employee Turnover at Your Restaurant

Posted by Jonathan Bales on May 17, 2018 8:30:00 AM

Employees, just like the people in our personal lives, they come and go. Priorities change for everyone over time and can lead to a change in a position or even a change in career direction.

Employee turnover, this is something that every business faces no matter how large or small. This can be problematic for businesses because when employees come and go, so does time and resources to train these employees and rehire new ones. The restaurant industry reported in 2017 a high turnover rate of 49.7% for restaurant managers.

It is no surprise that restaurants will lose money from both the resources they spend training and hiring an employee but also spending even more money from the time spent trying to fill a a vacant position. On a strictly numbers scale this is highly inefficient for a restaurant but on a more reputable level, having high turnover for a restaurant can indirectly shed light on the level of turmoil or toxicity within an organization.

With that being said, having a conscious effort trying to limit employee turnover will not only save you time and resources but also bolster your existing restaurant by having employees who are thriving in the work environment. So, how do you decrease employee turnover? Let's begin.

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Topics: Restaurants

4 Reasons to Incorporate Social Media Live Streaming in Your Strategy

Posted by Jonathan Bales on May 1, 2018 8:30:00 AM

Business is in a constant state of evolution and the realm of social media is no different. Live streaming is becoming more and more prominent with nearly all major brands and online personalities incorporating live media into their social media strategies.

Live streaming elements are being rolled out by almost every major social media platform such as Facebook, SnapChat and Instagram but other mediums such as YouTube and Twitch are already very prominent in their own right when it comes to live streaming of media. Even Twitter has Periscope as form of live media. This newfound growth is full of opportunity for brands to incorporate these new features into their social media structure. 

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Topics: Social Media

4 Points to Consider When Establishing Your Brand Voice & Social Media Personality

Posted by Jonathan Bales on Apr 19, 2018 8:30:00 AM

With over 2.5 billion social media users across the world, social media is seen as an integral medium that businesses and marketers feel must be utilized to reach customers. However, not all organizations on social media are experiencing success with thousands of followers and patrons among their social media accounts. This situation sheds light on the current landscape of social media and how many businesses are improperly approaching social media with an ill-advised strategy.

The idea of social media is almost a little too enticing for businesses to pursue, and how could it be ignored when almost every marketing agency and business blog is raving about how important it is to have a social media footprint. However, the underlying issue here that businesses face, is how they they operate in the realm of social media. The majority of businesses approach social media as another tool to help their businesses grow without understanding the makeup of how flourishing social media accounts work. Thus creating business accounts that clearly show a disconnect and lack of understanding for how social media functions.

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Topics: Branding & Marketing, Social Media, Business

Build Your Email Marketing Lists for Maximum Results

Posted by Jonathan Bales on Apr 12, 2018 8:30:00 AM


Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

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Topics: Branding & Marketing, Business


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We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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