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Steve Averill
By
June 25, 2015

Orange County Advertising Agencies We Admire: Blue C Advertising

arm raised with fists closed

When you look at the website of Blue C Advertising you can’t help but get excited about working with these guys.

Not only does their own website simply feel exciting but they have exciting clients too. From Monster Energy Drink to Honda to Wahoo’s Fish Taco and several off road racing clients, they've managed to attract a pretty fun and daring clientele.

When you have brand personalities like that knocking on your door, you gotta have the intestinal fortitude to truly deliver the goods.  Blue C has that in spades - especially when you consider that they won a Gold Addy award for their short film introducing Monster Energy MINI x-raid driver Krzysztof Holowczyc of Poland.  Shot entirely in North Africa, Krzysztof’s unique personality and driving style was a central theme that Blue C sought to promote to fans across the globe.  Take a look at the video right here.  

When they’re not traipsing around Africa, they’re right back here in beautiful Orange County taking care of the likes of Wahoo’s Fish Taco and The Irvine Company, two of the most visible local brands around.

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Getting work as an advertising agency is all about trust and communication. When you see name brands consistently hiring agencies like Blue C it’s because the agency knows how to handle demanding clients by setting and managing expectations. So many relationships in the advertising and marketing business turn sour because client and service provider are two ships passing in the night.  But once the agency establishes a clear position and approach, the chance of that happening is slim to none.

It takes courage and brains to carve out a place in advertising that stops clients in their tracks and makes them say, “I want to work with THOSE guys”.  Blue C occupies that space because they know what clients want and they take a position on how to get there.  If you only listen to the client, you’re reacting but if you talk past the client you neglect them.  You must do both. That’s Blue C - it’s not just a letter, it’s a letter with color.


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