Kulture Konnect Blog

Cutting-Edge Marketing to Grow Your Business.

Latest Stories

Featured Stories

Filter By Categories
April 17, 2018

[Guest Blog]: Positive & Negative Effect of Color Psych in Branding

A mans head with a gear thing on its brain

Do colors have specific meanings or do their meanings differ depending on how they are used in branding and marketing?

According to Color Psychology, colors do have fixed meanings and this can be a contributing factor why we love other colors more than other ones. Moreover, these color meanings affect our decision making. This makes sense because aren’t we always going to pick our favorite color?

However, some say that colors have meanings based on how they are used – which somehow also makes sense.

Here’s an interesting case in point: the color black.

Don’t we associate this color with dark, gloomy, and sadness? If you see a girl or guy teenager who’s wearing black from head to toe, you’ll see him or her as an emo kid or you’ll think he or she is probably goth.

But think about this, when a woman is wearing a little black dress, we would perceive her as sexy, confident, and mysterious. Researchers even said it themselves, if you want to appear sexy, intelligent, and confident in your date or in any event, wear black.

There is also what they call the “Black suit” effect. Don’t we find our male friends more attractive when they are wearing a neat tux or black coat? See the different effects of the color black in clothing?

I am no color or design expert so to help you better understand how colors affect how we see things, here’s an infographic Visme made that perfectly explains the positive and negative effects of using classic colors – specifically black, white, red, yellow, blue, and green – when used in clothing and in designs.

 How colors affect our perceptions of reality image definition 

How about you? What do you think of this? Do colors change their meanings when they are used in different things? Or will their meaning still stay the same no matter what?

Author's Bio

Belle BalaceBelleBalace is a growth specialist at Visme, an online visual tool where you can create engaging presentation and infographics in less time.


Need a logo or logo redesign? Email us info@kulturekonnect.com or contact Kulture Konnect today at (951) 479-5411. 

Still considering a rebrand? Here's 101 reasons to go for it.

Click here.

New Call-to-action

Subscribe Email

Popular Stories

7 Restaurant Menu Design FAILS
9 Billboard Design FAILS
27 Logo Design FAILS

Recent Blog Posts

The 4 Most Important Inbound Marketing Metrics to ...

Posted by Niki Pacheco
If you’re running a business, then you need to be paying attention to inbound marketing metrics. ...

Marketing Automation in Inbound Marketing

Posted by Niki Pacheco
If you're like most business owners, you're always looking for ways to increase website conversion ...

Paid Advertising and Inbound Marketing: A Winning ...

Posted by Jorge Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...

Proper Website Conversion Strategies

Posted by Niki Pacheco
If you're running a business, it's important to know how to convert incoming leads into customers. ...

How Inbound Marketing and Social Media Work ...

Posted by Niki Pacheco
If you're a business owner, then you know that in order to be successful, you need to constantly be ...