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How do you choose fonts and colors that fit your restaurant branding? That's a question many people ask when it comes down to starting their company. Colors are what is going to represent your comany visually, it is going to be the first impression of guests before you even get them in your doors to try your amazing food. So, a lot of thought must go into choosing these colors.
For example, in terms of color just think of the following companies and how their color choices work. With Target its known for its red bullseye, Apple is known for its metallic silver apple, and Best Buy with its big yellow tag. Each color conveys a different meaning and you want to be sure that your colors are giving off the right type of emotional meaning for your brand. Below, I share a list of colors and tips on what they represent.
Fonts are very similar in the sense that they are so important to your restaurant branding. One major thing to remember is make sure your'e not choosing a font that is similar to your competition. You want yours to stand out from the competition but you also want it to be readable, so chose fonts that are easy to read at a quick glance.
If you are considering a rebrand, here's 101 reasons why you should go for it.
When considering the above questions when choosing your font and colors for your brand, it's important to keep in mind that not every company is the same. You have to figure out what you want your company to represent. McDonalds wouldn't be as memorable without its golden arches and Wendy's would be nothing without its little girl. You want your brand to be memorable not forgotten.
In conclusion, choose colors that complement each other and a font that will bring your message home. Avoid using clashing elements with color and avoid using too many different styles of fonts. Keep it simple. When creating your brand the term "Less is more" couldn't be more true. Happy designing.
If you are currently struggling with your brand and looking to rebrand contact us today. We'll be happy to help (951) 479-5411.
If you are considering a rebrand, here's 101 reasons why you should go for it.
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