Branding is more than just a buzz word. It’s a key part of marketing for all industries, but it’s especially important for restaurants. A lot of new restaurants leave branding to the big-name businesses, thinking branding somehow doesn’t apply to them. This is a mistake! As a restaurant, you need to take the time to consider your brand and how it will affect your marketing strategy. Keep reading to see why creating a good brand is so vital to the success of your restaurant marketing!