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Jorge Pacheco

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4 Ways Your Brand Design Influences Your Company's Mission and Vision

Posted by Jorge Pacheco on Jun 8, 2017 8:30:00 AM

In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.

A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work. 

When you think of your brands mission and vision or whether it is making an impact, think about these four key points:

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Topics: Branding & Marketing

Restaurant Menu Design: 10 Vital Things Your Competitors Can Teach You

Posted by Jorge Pacheco on Jun 6, 2017 8:30:00 AM

Operating successfully in today’s restaurant industry is not easy for many reasons:

  1. Competition is growing aggressive with time

  2. Customers are becoming more demanding, and

  3. Food quality can’t be compromised.

Simply put, customers today, want to enjoy the a personalized dining experience more than anything else. And from the business point of view, restaurant owners need to make sure they deliver excellent customer experience while maximizing their business profits. 

This is where your silent salesperson really helps you the most; yes, we’re talking about your restaurant menu design. Your menu is the most important internal marketing and sales tool. In fact, it’s the only piece of printed advertisement that is actually read by the guests. Once it is placed in the customer’s hands, it can influence the customer regarding, not only what to order, but ultimately, how much they will spend at your establishment. In other words, your restaurant menu design directly influences your sales revenue, so it should be strategic and well-designed.

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Topics: Restaurants

5 Questions to Ask Before Hiring a Web Design Company

Posted by Jorge Pacheco on May 16, 2017 8:30:00 AM

As a business, your online presence is one of the most effective tools to establish your market identity. With this said, it is as important to update your website to today's standards as it is to make sure that your website design team is up to the challenge and with the resources to complete the project successfully. Because your business' website is entrusted in many ways with your business' reputation, it's worth it to take the time to ask the right questions when deciding on a website design company. 

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Topics: Print & Web Design

Video: An Exclusive Look at Our Menu Engineering Worksheet

Posted by Jorge Pacheco on Apr 20, 2017 8:30:00 AM

Menu engineering can be tricky, but luckily there are proven methods and techniques to make it  easy. Watch the video above for an exclusive walk through Kulture Konnect's menu engineering worksheet.


Studies done by E. Arnoult and B. Panitz show that people perceive, interpret, and react to different menu elements depending on their placement and hierarchy in the menu. This knowledge is valuable to any restaurateur because it will allow you to recognize high-margin vs. low margin items. A key initial step is to determine which menu items should be targeted to encourage guests to order them.

In 1982, Michael. L Kasavana and Donald Smith introduced the Matrix Technique. It is revolutionary approach on how to bring together design and operations to create more profitability. In 2013, this technique was also referenced in the  Nessel Menu and Recipe Cost Spreadsheet Template.

For those new to this method, the Matrix Technique breaks down and categorizes all menu items in four different categories:

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Topics: Restaurants

4 Design Techniques For an Effective Social Media Infographic

Posted by Jorge Pacheco on Apr 11, 2017 8:30:00 AM

Ever wanted to use infographics, but had no idea on how to get started? Keep reading and discover how infographics can be used to put your social media content front and center.

What is an Infographic?

Simply Measured mentions that visual content drives engagement, and with the help of visual images, readers have a higher probability of remembering your post than with simple text.

An infographic helps to represent complex data and information in a “simplistic” manner through graphs, diagrams, icons, timelines, text, illustrations and more. A well designed infographic will allow you to tell the story of your data in a more engaging way by using imagery as a tool while staying focused on the actual message.

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Topics: Print & Web Design, Social Media

Is Restaurant Social Media Really That Important?

Posted by Jorge Pacheco on Jul 21, 2016 10:30:00 AM

Food is a powerful way to bring people together. In one way or another, food conditions our daily experiences everywhere, from work and family events to how we are introduced to new cultures, lifestyles, traditions and more. Our points of view, our memories and our lives in general can easily be influenced by just one meal and the experience surrounding it. For a restaurant, having guests sharing their favorable experiences can mean more business.

How do guests share their food experiences?

Through social media, of course.

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Topics: Restaurants, Social Media

Testing Your Website for Responsive Design

Posted by Jorge Pacheco on Jul 12, 2016 10:30:00 AM

 

 

 

Video courtesy of Uberflip

 Responsive web design is no longer a luxury that only big corporations can afford… It is a technology that is reachable for any business and that is not considered as optional for your online presence.

Having a responsive website will allow any businesses to save time by maintaining only one outlet instead of two (m.site and desktop versions) and will help reach a larger audience by allowing them to access your site through different methods.

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Topics: Websites

How Millennials Influence Restaurant Marketing

Posted by Jorge Pacheco on Jul 5, 2016 10:00:00 AM

The foundation for restaurant growth requires a key ingredient: a loyal and ever-expanding customer base. Today, there is a flourishing market with great spending power: Millennials.


Who are these millennials? 

Millennials were defined in 2015 by Pew Research Center as those ages 18-34; and according to US Census Bureau, have surpassed baby boomers as the nation’s largest living generation. 

In spite of being an over-confident, optimistic and individualistic generation, the millennials have also created a tight relationship with cell phones and the web, which gives them direct access to the most influential channels in the world: Social Media. Nowadays, restaurants can’t ignore anymore the significance of this necessary evil because millennials' opinions and personal position have created an intangible value for any restaurant brand

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Topics: Branding & Marketing, Restaurants, Social Media

3 Reasons Why Restaurant Menu Boards Are Important

Posted by Jorge Pacheco on May 31, 2016 11:00:00 AM

The restaurant industry depends on suggestive selling and upselling, and a menu board allows restaurant owners to have more influence on the way a guest engages with your brand and food in a very dynamic and significative way.Here are three reasons that tell us why menu boards are still relevant for restaurants today:

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Topics: Branding & Marketing, Restaurants

10 Easter Marketing Ideas for Restaurants

Posted by Jorge Pacheco on Mar 17, 2016 8:47:24 AM

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Topics: Branding & Marketing, Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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