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Jorge Pacheco

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The 4 Best Practices For Testing Your Responsive Web Design

Posted by Jorge Pacheco on Sep 5, 2017 8:30:00 AM

 

Video courtesy of Uberflip

Responsive web design is no longer a luxury that only big corporations can afford… It is a technology that is reachable for any business and that is not considered as optional for your online presence. This has been true years ago and it's definitely more true today!

New websites built today are now responsive by default. If a website today is not responsive, they will suffer tremendously negative effects such as: poor rankings in SERPs, high bounce rates from users and wasted costs.

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Topics: Websites

8 Helpful Tips For Cooking Up a Successful Restaurant

Posted by Jorge Pacheco on Aug 10, 2017 8:30:00 AM

If we wanted to identify one of the most tangible aspects of an economic recession, we would certainly have to turn our heads to the sight of empty, closed restaurants. According to the Economic Policy Institute, the Great Recession started in 2007 and ended in 2009, but we can still see and feel its big shadow over our heads, and especially over restaurants.

Nevertheless, restaurateurs maintain a positive attitude and, according to The Spring 2012 ReCount study done by NPD group, by March 2012 nearly 1,000 independent restaurants and over 1,800 chain restaurants opened. Now, the question is: does this trend give us some hope or are new restaurants doomed to fail in a still fragile economy?  

 

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Topics: Restaurants

Fall Holiday Restaurant Promotion Ideas and Tips

Posted by Jorge Pacheco on Jul 18, 2017 8:30:00 AM

Don't let your restaurant marketing efforts cool off!

Location, holidays and seasonal changes are a big factor in how business behaves for a restaurant. Some of you might be saying "summer is a slow season for my restaurant, what can i do?" For others, it might be Christmas or the first quarter of the year. According to chron.com, "the summer season is often slow for many New York City restaurants, as many residents spend a great deal of time out of town. Restaurants in some areas experience heavy traffic during holidays such as Christmas, while others receive a significant drop in business." This is why it is very important to be consistent with your promotional pushes and overall marketing strategy so you keep your restaurant's foot traffic stable. 

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Topics: Branding & Marketing, Restaurants

Is Restaurant Billboard Advertising Still Effective in 2017?

Posted by Jorge Pacheco on Jun 29, 2017 8:30:00 AM

Billboard advertising can be a big chunk of your budget. As the person in charge of marketing your restaurant, you have just one burning question:

Is it working?

The Arbitron In-Car Study is very relevant and paints a fascinating picture of the mind of the American consumer and what impact billboards have on us when it comes to marketing and advertising.

The first statistic that jumps out is how much time we spend in our cars. According to the study, the average consumer spends upwards of 20 hours per week in their cars and travel over 200 miles. Given that this is based on a national survey, it is safe to assume that for California, these numbers are higher.

The assumption is of course, that this would give the average consumer plenty of time to see your billboard in a given week. But the real question remains. Do they actually SEE the ad and does it influence them to make a purchase?

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Topics: Print & Web Design, Branding & Marketing

4 Ways Your Brand Design Influences Your Company's Mission and Vision

Posted by Jorge Pacheco on Jun 8, 2017 8:30:00 AM

In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.

A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work. 

When you think of your brands mission and vision or whether it is making an impact, think about these four key points:

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Topics: Branding & Marketing

Restaurant Menu Design: 10 Vital Things Your Competitors Can Teach You

Posted by Jorge Pacheco on Jun 6, 2017 8:30:00 AM

Operating successfully in today’s restaurant industry is not easy for many reasons:

  1. Competition is growing aggressive with time

  2. Customers are becoming more demanding, and

  3. Food quality can’t be compromised.

Simply put, customers today, want to enjoy the a personalized dining experience more than anything else. And from the business point of view, restaurant owners need to make sure they deliver excellent customer experience while maximizing their business profits. 

This is where your silent salesperson really helps you the most; yes, we’re talking about your restaurant menu design. Your menu is the most important internal marketing and sales tool. In fact, it’s the only piece of printed advertisement that is actually read by the guests. Once it is placed in the customer’s hands, it can influence the customer regarding, not only what to order, but ultimately, how much they will spend at your establishment. In other words, your restaurant menu design directly influences your sales revenue, so it should be strategic and well-designed.

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Topics: Restaurants

5 Questions to Ask Before Hiring a Web Design Company

Posted by Jorge Pacheco on May 16, 2017 8:30:00 AM

As a business, your online presence is one of the most effective tools to establish your market identity. With this said, it is as important to update your website to today's standards as it is to make sure that your website design team is up to the challenge and with the resources to complete the project successfully. Because your business' website is entrusted in many ways with your business' reputation, it's worth it to take the time to ask the right questions when deciding on a website design company. 

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Topics: Print & Web Design

Video: An Exclusive Look at Our Menu Engineering Worksheet

Posted by Jorge Pacheco on Apr 20, 2017 8:30:00 AM

Menu engineering can be tricky, but luckily there are proven methods and techniques to make it  easy. Watch the video above for an exclusive walk through Kulture Konnect's menu engineering worksheet.


Studies done by E. Arnoult and B. Panitz show that people perceive, interpret, and react to different menu elements depending on their placement and hierarchy in the menu. This knowledge is valuable to any restaurateur because it will allow you to recognize high-margin vs. low margin items. A key initial step is to determine which menu items should be targeted to encourage guests to order them.

In 1982, Michael. L Kasavana and Donald Smith introduced the Matrix Technique. It is revolutionary approach on how to bring together design and operations to create more profitability. In 2013, this technique was also referenced in the  Nessel Menu and Recipe Cost Spreadsheet Template.

For those new to this method, the Matrix Technique breaks down and categorizes all menu items in four different categories:

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Topics: Restaurants

4 Design Techniques For an Effective Social Media Infographic

Posted by Jorge Pacheco on Apr 11, 2017 8:30:00 AM

Ever wanted to use infographics, but had no idea on how to get started? Keep reading and discover how infographics can be used to put your social media content front and center.

What is an Infographic?

Simply Measured mentions that visual content drives engagement, and with the help of visual images, readers have a higher probability of remembering your post than with simple text.

An infographic helps to represent complex data and information in a “simplistic” manner through graphs, diagrams, icons, timelines, text, illustrations and more. A well designed infographic will allow you to tell the story of your data in a more engaging way by using imagery as a tool while staying focused on the actual message.

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Topics: Print & Web Design, Social Media

Is Restaurant Social Media Really That Important?

Posted by Jorge Pacheco on Jul 21, 2016 10:30:00 AM

Food is a powerful way to bring people together. In one way or another, food conditions our daily experiences everywhere, from work and family events to how we are introduced to new cultures, lifestyles, traditions and more. Our points of view, our memories and our lives in general can easily be influenced by just one meal and the experience surrounding it. For a restaurant, having guests sharing their favorable experiences can mean more business.

How do guests share their food experiences?

Through social media, of course.

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Topics: Restaurants, Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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