Kulture Konnect Blog

4 Ways to Decrease Shopping Cart Abandonment Using Social Media This Holiday Season

Posted by Shruti Kapadia on Nov 16, 2017 8:30:00 AM

Black Friday is creeping up and you know what that means... shoppers will be taking advantage of every holiday deal and attempt to save every penny they can. Not to mention, these holiday deals will BOTH be in stores AND online. Holiday deals have jumped on the digital train and consumers are loving it. Doorbusters are not only a literal term to wait outside the stores after your delicious Thanksgiving meal, but also the moment you are waiting online for the "add to cart" option to appear on your sweet deals the week of Thanksgiving. So, the biggest question that companies have every holiday is how can they decrease shopping cart abandonment? 

There are many ways you can influence buyers to hit the "place order" button to make that purchase. But this year, we'd like to throw some light on how social media can help you curb the bridge between the purchase and the buyer's final action with these four simple tips.

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Topics: Social Media

Kulture Konnect Giving Back to the Community in a Creative Way

Posted by Niki Pacheco on Nov 14, 2017 8:23:00 AM

A little over a year ago, fate introduced us to a nonprofit that was called Santa's Elves at the time. They were going through a rebrand and a name change when our paths crossed and their mission intrigued us. Based out of Denver, Colorado, the KidsGiving365 mission since 2010 has been to inspire life-long giving in children of all ages. What sets them apart from organizations such as Angel Tree, Make a Wish Foundation or Toys for Tots is that their primary focus is on kids giving directly to kids. Toys are not dropped off into a barrel, never to be seen again. These toys are given directly from one family to the other. With their family matching program and recreation center meeting locations, the giving families and the receiving families get the rare opportunity of meeting each other and really experience the joy of giving and receiving.

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Topics: Branding & Marketing

What is SEO? Your Ultimate Cheat Sheet

Posted by Kents Herrero on Nov 9, 2017 8:30:00 AM

For those of you who are not quite familiar with SEO, you came to the right place. Many of you might have seen the abbreviation, "SEO" without an understanding of what exactly it is or what it means. Well, here's the ultimate cheat sheet.

SEO stands for "search engine optimization."  Ok, but what exactly does this mean, you say? Search engine optimization is the process of increasing a website's visibiity through organic search results by using Google, Bing, Yahoo or any search engine out there. This is done by creating or modifying a website to implement modern SEO standards and best practices including:

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Topics: Websites

Is Restaurant Social Media Really That Powerful?

Posted by Jorge Pacheco on Nov 7, 2017 8:30:00 AM

Food is a powerful way to bring people together. In one way or another, food conditions our daily experiences everywhere, from work and family events to how we are introduced to new cultures, lifestyles, traditions and more. Our points of view, our memories and our lives in general can easily be influenced by just one meal and the experience surrounding it. For a restaurant, having guests sharing their favorable experiences can mean more business.

How do guests share their food experiences?

Through social media, of course.

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Topics: Restaurants, Social Media

4 Quick SEO Blog Tips That Will Get Your Website Ranking

Posted by Kevin Watts on Nov 2, 2017 8:30:00 AM

How do you write high quality content that is SEO friendly? Some people might think it's impossible. To begin with, writing can be time consuming and blending that with SEO can seem like an uphill battle, but it doesn't have to be. It's important to remember that Google is looking for original, high quality content. The days of over optimizing your content and stuffing keywords in every nook and cranny are over with. In this post, I’ll explain four important SEO blog tips you should implement in your writing strategy.

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Topics: Websites

HubSpot's HUG OC User Panel Share's Secrets How to Improve Inbound Marketing

Posted by Silvia Lilly on Oct 31, 2017 8:30:00 AM

Since 2005, HubSpot software has been helping businesses around the world with inbound marketing and sales to attract visitors, convert leads, and close customers.

As HubSpot users, we wanted to learn more about the best practices for inbound marketing, understand the HubSpot software to the fullest, know it like the back of our hand and utilize it for all its worth, which is why we felt the need to attend HubSpot's HUG OC's user group meet up, "Scaling Your Inbound Marketing 10X" held at the Evisions office in Irvine. 

HUG OC's user group panel included, four inbound marketing experts, Ryan Malone, CEO and Founder of SmartBug Media, Alda Quintanilla, Account Executive from New Verticals, Conversica. Two panelists from Orange County based software company, Evisions, Kyle Biniasz, Demand Generation Specialist, and Bobby Nunez, Marketing Operations Specialist of Evisions.

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Topics: Branding & Marketing, Business

7 Myths About Restaurant Menu Design You Need to Leave in the Past

Posted by Niki Pacheco on Oct 26, 2017 8:30:00 AM

In the 12 years of business... we have designed quite a few different menus in our time. Lots of clients come to us with ideas from the past that are no longer useful in today's restaurant consumer economy! Consumers these days have less patience, less time and they need immediate satisfaction. It's a tough crowd out there!

In the interest of education, we have outlined the below some of the most common restaurant menu design MYTHS! Please folks, do not try these at home!

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Topics: Restaurants

Kulture Konnect President Gives Back to Aspiring Restaurateurs: Becomes CRAF ProStart Culinary Competition Mentor

Posted by Niki Pacheco on Oct 24, 2017 8:30:00 AM

The restaurant industry is one of the most competitive industries I have ever known. With a measly estimated 2470 head chef positions opening up each year (according to this Culinary Career infographic), aspiring chef's really need to do all in their power to begin to get training under their belt. Even just starting a restaurant has bleak prospects with 59% of start-up restaurants closing after just 3 years. In an effort to give students an opportunity to get their foot in the door, the California Restaurant Association Foundation started multiple educational programs to, in their words, "promote the health and prosperity of the foodservice industry by investing in our youth and our workforce."

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Topics: Restaurants, Giving Back

Take Advantage of This Free Social Media Marketing Audit For a Limited-of-Time

Posted by Silvia Lilly on Oct 19, 2017 8:30:00 AM

What is a Social Media Marketing Audit?

A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions. 

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Topics: Branding & Marketing, Social Media

5 Popular Brands Killing it on Social Media and How

Posted by Shruti Kapadia on Oct 17, 2017 8:30:00 AM

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

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Topics: Social Media


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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