Kulture Konnect Blog

Take Advantage of This Free Social Media Marketing Audit For a Limited-of-Time

Posted by Silvia Lilly on Oct 19, 2017 8:30:00 AM

What is a Social Media Marketing Audit?

A social media marketing audit is an evaluation in terms of where you are in your marketing on your social media channels and where it needs to be. Your custom audit will pinpoint areas for improvement and help you reach more people, receive higher engagement, and more conversions. 

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Topics: Branding & Marketing, Social Media

5 Popular Brands Killing it on Social Media and How

Posted by Shruti Kapadia on Oct 17, 2017 8:30:00 AM

In social media marketing, content is king! The primary purpose of content marketing in social media is to establish a connection between your audience and your brand. What you post, where you post, when, who you post it to and how you post your social media content all contributes to the success of your social media marketing.

A little over 80 percent of the U.S. population has a social media profile, which is a reminder why social media is a powerful marketing tool to businesses today. Producing an effective social media strategy is not just an option, it is a necessity.

Let’s take a look at some household name brands who are not only taking their social media strategies to a whole new level but also setting new trends for businesses to follow.

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Topics: Social Media

Boost Restaurant Sales with these 8 Trendy LA Instagram Food Bloggers

Posted by Silvia Lilly on Oct 12, 2017 8:30:00 AM

Who knew food bloggers and Instagram famous foodies who dedicate their time to documenting and blogging their favorite food and drink spots could be a significant help to your restaurant marketing?

When you hear someone say that social media is powerful, it's because they are absolutely right! Social media channels such as Instagram and bloggers are just another form of "word of mouth." And having a well-known food blogger write about your restaurant could give you the sales boost you need. Bloggers have the ability to get the attention from locals and have an influence on public opinion.

81 percent of U.S. online consumers trust information and advice from blogs.

92 percent of companies who blog multiple times per day have acquired a customer from their blog.

67 percent of people say they’re at least a little more likely to purchase a product after a friend or family member shared it via social media.

And just so you know, many food bloggers and social media influencers are looking to build their own audience. They utilize social media such as Instagram, to grow their following. It becomes a win-win situation for your restaurant and for the food blogger.

So, now let's get down to business! Here are the top 8 food bloggers and Instagram foodie influencers in the Los Angeles area that your restaurant could collaborate with to boost your sales and restaurant marketing.

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Topics: Branding & Marketing, Restaurants, Social Media

Printing & Graphics 101: Working With High and Low Resolution Images

Posted by Marisa Soliz on Oct 10, 2017 8:30:00 AM

Oftentimes as a designer, we have to design something that is centered around plenty of beautiful, eye-catching images. For the most part, we do receive beautiful breathtaking images, however, like any job, it comes with its difficulties. One example, sometimes clients will send images that are low-resolution. It is every designer's nightmare to go back and forth just for an image. The problem with this, is the fact it becomes extremely difficult to work with low-resolution images especially when it comes to printing & graphics. So, let's go over some helpful tips and tricks for the best practices for low and high resoluton images as well as figuring out if your image is worthy for print.

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Topics: Print & Web Design

What Your Marketing Firm Isn't Telling You About Your Rebrand

Posted by Niki Pacheco on Oct 5, 2017 8:30:00 AM

Thinking about a rebrand? Here are some things to look out for while looking for your perfect brand partner. The most important factor when looking for that perfect partner? Trust. It’s everything when it comes to hiring a marketing firm to do a rebrand. Why is trust such an important factor? Because you’re handing over the business you spent hours on end building from the ground up. So, now you want to hand it over to a complete stranger and see all your hardwork go to waste?

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Topics: Branding & Marketing

5 Hottest Up and Coming Restaurants to Watch Out For 2018

Posted by Silvia Lilly on Oct 3, 2017 8:30:00 AM

Most of us are more than familiar with popular chains such as Taco Bell, Chipotle, McDonalds, Jack 'n' the Box, Carl's Jr. and more, but with the industry constantly evolving with new concepts and formats the next best thing could breakout at any time. These next five restaurants are well on their way to potentially take over the restaurant industry in 2018. See why these up and coming spots could dominate.

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Topics: Restaurants, Business

Why Responsive Web Design is an Important Feature for Restaurants

Posted by Cherie Wicks on Sep 28, 2017 8:30:00 AM

 

You have a website for your restaurant where your customers can see your menu, hours of operation and how your restaurant started. You receive regular traffic on the site and have seen a boost in your bottom line. But is your website doing all it can for your business? Are you attracting everyone you can? If you don’t have a responsive website that works for mobile visitors, the answer is no.

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Topics: Restaurants, Websites

DIY: Best Website Builders Reviewed

Posted by Kents Herrero on Sep 26, 2017 8:30:00 AM

Looking into getting a website but not sure if you're ready for the commitment of hiring several (and very expensive!) professionals like web developers, graphic designers and the like that could cost you tons of money? Look no further than website builders!

In this article, we will take a quick look at the pros and cons of what are regarded by most as the best website builders currently out there and how you can choose what's best for you.

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Topics: Websites

4 Creative Happy Hour Restaurant Menu Design Ideas You'll Love

Posted by Marisa Soliz on Sep 21, 2017 8:30:00 AM

Can all of us agree that happy hour is the perfect time for your guest's to get together with friends and co-workers after a long stressful week? It's your customer's chance to let loose and enjoy good food with a tastey drink in tow at a great deal. With that said, you want to make sure to create an appealing happy hour menu that will have your customer's coming back for more. Here are four creative happy hour restaurant menu designs that do a great job at showcasing offers. So what do you say? Lets get started!

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Topics: Print & Web Design, Restaurants

30 Expert Tips From 6 Influential Restaurateurs How to Survive and Thrive in the Restaurant Industry

Posted by Silvia Lilly on Sep 19, 2017 8:30:00 AM

Whether you consider your restaurant as a lifelong passion or you honestly are simply using it as a way to make ends meet, a role in this dynamic restaurant industry can teach you a fair amount of valuable lessons. The restaurant industry is one of the most difficult industries to survive in with 59 percent of hospitality facilities said to fail within the first 3 years. 

Whether you are struggling today, just closed the doors on a restaurant or planning to open, the truth is some wish they had the resources or the advice from a professional to guide them along the way. Which is why we gathered 6 successful expert restaurateurs that will give the advice you wish you had from day one. 

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Topics: Restaurants


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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