Kulture Konnect Blog

A Quick Guide on How to Read Facebook Analytics

Posted by Shruti Kapadia on Mar 22, 2018 8:30:00 AM

There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. In a perfect world it would be easy to tell how you’re doing on Facebook by looking at your sales, but that is not the case. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand. 

Here are a few metrics that no matter what brand you are managing on social media you can measure for:

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Topics: Social Media

Beginners Guide How to Navigate the Instagram & Facebook Ads Landscape

Posted by Jonathan Bales on Mar 20, 2018 8:30:00 AM

The realm of social media advertising can be quite intimidating for small businesses to grasp, especially with giants like Facebook and Instagram running the show. These social media platforms offer multiple ways to create and organize specific advertisements to reach new customers, but the road maps of these tools can be a little too vague or hard to interpret their actual function. 

Understanding the tools at your disposal with Facebook advertisements can give you the confidence to invest in advertisements across your social media accounts without the feeling of wasting your budget. But before our journey can begin, we must first understand the current playing field.

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Topics: Social Media

8 Biggest Challenges of a Restaurant Manager and How to Overcome Them

Posted by Jorge Pacheco on Mar 15, 2018 8:30:00 AM

There’s always a lot of competition in the restaurant industry. To succeed, restaurateurs have to make sure to stay up-to-date with food trends and how they impact their menu, day-to-day operations, marketing and more. If you have to juggle so many things in the air, how do you ensure your restaurant’s success?

We work with some small and medium size restaurants nationwide and we asked them what, in their experience, the biggest challenges are in the restaurant industry. We were able to identify these four marketing and three operational challenges:

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Topics: Restaurants

Reach More Diners with 9 Easy Instagram Restaurant Promotion Ideas

Posted by Jonathan Bales on Mar 13, 2018 8:30:00 AM

Social media has forever changed the way people interact with each other as well as how they interact with businesses. So, it should come as no surprise that Instagram is at the forefront of how patrons engage with their favorite meals but more importantly, their favorite restaurants. 
With the rise in popularity for Instagram users to post about their favorite foods, restaurants have looked to capture that attention in hopes of generating more foot traffic to their locations. However, simply creating an Instagram account or using social media sites will not guarantee higher yields for a restaurant. Time has to be spent creating meaningful ideas and promotional strategies that can be implemented to help the restaurant grow and retain new customers. 
This can seem daunting to many restaurant owners who are new to the playing field with social media but with a few tips and some outside-of-the-box ideas, the table can be set for restaurants to grow vibrant foodie communities. With that said, let's go through 9 Instagram restaurant promotion ideas. 
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Topics: Restaurants, Social Media

10 Most Common SEO Mistakes Businesses Still Make

Posted by Kents Herrero on Mar 8, 2018 8:30:00 AM

You've probably heard that SEO is easy and simple. Well here's the shocking truth: it isn't. After all, why would businesses pay "experts" big bucks for it if it was easy?

Here's the other truth: it is easy to get started; but to actually reach that page-one rank, you'll have to invest some time in mastering the art and seeing actual results.

Search engine giants like Google also won't hold your hands. Their algorithms are hard to predict and your SEO efforts will be virtually impossible to measure in real-time.

With that said, if you're looking into jumping into SEO or have been fiddling with it for some time now, make sure you're not making these surprisingly common SEO mistakes that businesses still make when it comes to their SEO.

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Topics: Websites

How to Select the Right Fonts and Colors That Fit Your Restaurant Branding

Posted by Marisa Soliz on Mar 6, 2018 8:30:00 AM

How do you choose fonts and colors that fit your restaurant branding? That's a question many people ask when it comes down to starting their company. Colors are what is going to represent your comany visually, it is going to be the first impression of guests before you even get them in your doors to try your amazing food. So, a lot of thought must go into choosing these colors.

For example, in terms of color just think of the following companies and how their color choices work. With Target its known for its red bullseye, Apple is known for its metallic silver apple, and Best Buy with its big yellow tag. Each color conveys a different meaning and you want to be sure that your colors are giving off the right type of emotional meaning for your brand. Below, I share a list of colors and tips on what they represent.

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Topics: Branding & Marketing

8 Instagram Easter Marketing Ideas that Stand Out

Posted by Silvia Lilly on Mar 1, 2018 8:30:00 AM

This year, Easter is arriving a bit earlier than most years (Sunday, April 1st). Every restaurant owner understands the importance of taking advantage of a traditional holiday and using social media to spread the word.

With Instagram being among the top social media favorite for restaurants, we wanted to share with you 8 perfect Easter marketing ideas and examples that could spark some photo ideas for your Easter promotions or Instagram post.

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Topics: Restaurants, Social Media

5 Powerful Facebook Tools to Improve Your Ad Performance

Posted by Shruti Kapadia on Feb 27, 2018 8:30:00 AM

Brands are constantly looking for ways to improve their Facebook ad performance. Especially since Facebook not only has almost 2 billion users, but also because Facebook advertising is cost effective and beneficial. There’s definitely something about the platform that makes 93% of marketers advertise with Facebook regularly.

I will share 5 Facebook ad tools that will help you improve your ad performance and create an awesome ad campaign.

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Topics: Social Media, Business

Top-Rated Food Network Show, "Diners, Drive-Ins and Dives" Boost Restaurant Sales Year Over Year

Posted by Silvia Lilly on Feb 22, 2018 8:30:00 AM

Photo Credit: John Lee, 2011 - Food Network

Who's the bleached blonde gentleman behind the wheel? Meet Guy Fieri. If you already haven't watched, he's the host of the top-rated Food Network show, 'Diners, Drive-Ins and Dives.' But don't get it twisted! He's more than a spikey blonde food tv show host. Fieri is a well-known restauranteur with more than 14 restaurants under his belt, culinary cookbooks, plus a line of barbeque sauce, salsas and more.

He's been lucky enough to have visited millions of restaurants and diners across the United States and even occasionally dropping in outside the country since 'Diners, Drive-Ins and Dives' premiered in 2007. Whether it's a popular, trendy spot or just a hole in the wall, Fieri's mission is to visit any restaurant who's doing it right. 

Being a frequent watcher, I have always wondered what these restaurants were like today. Has the show helped them boost restaurant sales? And if so, how much of an impact? Are they still up and running? After doing some digging, I was able to come up with 9 restaurants that have had a positive response after appearing on the hit show. And... I was also able to get information about how to get on the show. Keep reading below. 

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Topics: Branding & Marketing, Restaurants

6 Perfectly Good Reasons Why You're Not Getting Website Traffic

Posted by Kents Herrero on Feb 20, 2018 8:30:00 AM

You just launched a new website and everything seems great! However, no one is visiting and it's starting to feel like a negative investment. What could be the cause, you wonder?

These days, not having a website for your business is lost business. But is it really that simple? One of the most common misconceptions that website owners have is that once their website is up and running, traffic will come in like moths to a flame and revenue will start flowing. This is simply not the case!

A new website on the internet is like a new kid in school. No one trusts him yet. It will take him time to build trust, get friends and eventually blend in.

However, if you think it's been too long since you launched and you're still not getting any traffic, then you may want to start looking into it.

There are many factors that can affect how, or even if, you receive website traffic. These issues can occur throughout the website's life cycle-- from before it was built to after it's been launched.

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Topics: Websites


We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

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 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


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