There’s plenty of different Facebook metrics to grasp, especially when it comes to analyzing your monthly Facebook analytics. It can get overwhelming. In a perfect world it would be easy to tell how you’re doing on Facebook by looking at your sales, but that is not the case. Facebook metrics are by the millions and there is so much data that it can become impossible to measure and record everything into one small report. You’ll end up with a massive confusing report showing nothing but numbers. But don’t worry, we’ve come to your rescue. Today, I will explain how Facebook Insights works, how to read Facebook analytics and which metrics matter the most for your brand.
Here are a few metrics that no matter what brand you are managing on social media you can measure for: