Social media is a great platform that can make or break your marketing campaign. Let’s put it this way: if content is fire, social media is gasoline. There has been a lot of misconceptions about handling negative reviews on social media. But the only way to do it is to do it right.
Social media is a platform that connects your brand with the consumer directly. There is no better invention in marketing than social media and that’s because there are no rules. Brands can push out their content in any tone they like, depending on what kind of audience they are going after. A Canadian lingerie brand called La Senza is bold and spiky in their approach while a brand like Dove is polite and warm. Wendy’s, on the other hand, roasts people and Coke creates content that focuses on bringing everyone together.
Every brand has a different way of marketing their content. But when it comes to taking care of negative feedback or reviews, there is one golden rule and that is to be honest and be yourself. An estimated 67% of consumers now use social media networks like Twitter and Facebook to seek resolution for issues.
Are you looking to build a website for your business? Not too sure where to start and what to prioritise? These are common issues with people in your position and generally it is easier to find out what you need from experts who have spent years building websites. We’re not saying that you necessarily need to pay a developer to build your website but more that you can find useful advice from the people who have learnt the ropes and know the tricks of the trade.
The art of logo design is always changing, since the evolution of design is always changing. We can now reach our consumers through digital medias rather then just through print. This pushes us to design logos to not only represent well through print, but also through the digital aspect of advertising.
Let’s take a look at a couple innovative designs and logos that are well done.
In today’s world of social media and “personal” brands, many businesses believe that traditional branding design has become irrelevant. But, the truth is that big name brands spend millions of dollars on branding and advertising every year to make sure you never forget about them. If they stopped doing that, their market share would suffer quite a bit.
A good example of an impactful and engaging brand is Coca-Cola, who maintains a very cohesive brand message and is named as the third largest global brand in the world by Interbrand. Being able to recognize a particular brand by its design -- in this case, a white ribbon going across a red background -- shows the power of brand design at work.
When you think of your brands mission and vision or whether it is making an impact, think about these four key points:
Topics: Branding & Marketing
Operating successfully in today’s restaurant industry is not easy for many reasons:
Competition is growing aggressive with time
Customers are becoming more demanding, and
Food quality can’t be compromised.
Simply put, customers today, want to enjoy the a personalized dining experience more than anything else. And from the business point of view, restaurant owners need to make sure they deliver excellent customer experience while maximizing their business profits.
This is where your silent salesperson really helps you the most; yes, we’re talking about your restaurant menu design. Your menu is the most important internal marketing and sales tool. In fact, it’s the only piece of printed advertisement that is actually read by the guests. Once it is placed in the customer’s hands, it can influence the customer regarding, not only what to order, but ultimately, how much they will spend at your establishment. In other words, your restaurant menu design directly influences your sales revenue, so it should be strategic and well-designed.
Any holiday is an opportunity to profit for restaurants, especially on a holiday like Father's Day, where families get together and take dads out to celebrate their special day. With Father's Day sales breaking records in 2016 reaching, a record high of $14.3 billion, there's no doubt this year will reach similar numbers, or possibly more. We want to help you reach your sales goal, or even break a sales record, so we came up with three easy, yet effective Father's Day restaurant promotion ideas that'll get your profits soaring.
SEO? What's That?
SEO has been a topic of hot debate for years now, but what is it really? In a nutshell, it's making your webpage appear on Google when you search for something.
That's right. When you search for something on the internet, your default search engine will offer you a list of results arranged in order of relevance. Who determines this relevance, you ask? Why, it's the search engine itself. There are a bunch of search engines you can use and all of them have their own algorithms to determine how much a certain piece of content is relevant to what you just searched for. SEO is the practice of making your content appear on a search result with words that you want to be found on.
Without an understanding of social media It's fairly easy to assume several things. What you might think is an indication of social media success or a social media fact could very well be wrong. If you are a marketer or business owner who utilizes social media, it's imperative to understand the facts and what's a flat out assumption about social media. Blindly going about your social media based on what you've heard versus research could ultimately cause a social media crisis, which in all matters could hinder your growth.
So, what are some important things that we know of social media and what are common myths that need to be debunked? Let’s get the facts straight! And dive into exposing these social media myths.
Topics: Social Media