The goal of SEO for a multi-location business is to achieve an organic page 1 ranking for your multiple locations. If successful, this should result in an increase in your revenue, site traffic and a great return on investment (ROI).
Local SEO is tricky enough for a single location business, but for those with numerous locations across the state or even nation, your strategy has to be next level. You need to structure your corporate site to accommodate pages for multiple locations and then work to boost their SEO rankings individually. Obviously, incorporating multiple locations to your local SEO plan can be difficult and overwhelming if you don't have a solid plan.