Kulture Konnect Blog

Website Accessibility Concerns

Posted by Jorge Pacheco on Jul 3, 2019 8:37:30 AM

Imagine this, you’ve done a major update to your business website in order to stay current in your industry and to attract more traffic: new and more trendy design, better interface, more functionalities, etc. It’s beautiful and functional. 

However, today, as you check the mail, you receive a threatening letter stating that your website is not accessible to all, therefore you’ve violated the Americans with Disabilities Act (ADA) and that if you don’t take immediate action you will be sued for monetary compensation.

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Topics: Restaurants, Business, ADA Compliance

Tips to Make Your Website ADA Compliant

Posted by Jorge Pacheco on Jul 1, 2019 6:00:00 AM

Full compliance can be a very overwhelming task for any business. Especially with content and code that has stagnant from year to year. Luckily, there are a few simple and easy steps that any business can take to not only significantly improve accessibility but also lessen the chance of being targeted for a lawsuit. 

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Topics: Restaurants, Business, ADA Compliance

ADA Compliant Websites

Posted by Jorge Pacheco on Jun 24, 2019 6:00:00 AM

In our previous post we provided you with some context about what is going on with ADA rules and how they have affected small, medium and large businesses. Here, we'll tell you more about WCAG rules and what they mean. 

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Topics: Restaurants, Business, ADA Compliance

The Path to Web Accessibility

Posted by Jorge Pacheco on Jun 18, 2019 4:24:18 PM

Some are predicting a surge in federal ADA website accessibility lawsuits could hit California companies in 2019. This January, The Ninth Circuit ruled Domino's website was bound to the ADA rules, making California's federal courts more attractive to plaintiffs.

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Topics: Restaurants, Business, ADA Compliance

Quick Guide How-to Create a Disability Friendly Website

Posted by Mark Kenneth B. Herrero on Feb 5, 2019 8:30:00 AM

In an ideal world, everyone should have access to the internet. In reality however, there are many obstacles one can face when trying to access the internet. It can be slow internet speeds, outdated browsers or ISPs blocking access to certain websites.

One obstacle that website owners need to pay more attention to this year is website accessibility for the disabled. Some companies might not be aware of the new laws and standards surrounding website accessibility until they're hit with a nasty lawsuit. If you want to avoid the hefty fine of $55,000 to $150,000; better read on!

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Topics: Business, Websites

5 Necessary New Years Resolutions Every Business Owner Should Make

Posted by Silvia Lilly on Jan 8, 2019 8:30:57 AM

Most of us do it every year. We vow at the beginning of each year to set resolutions or goals. We make promises to ourselves to focus on our personal well-being whether it might be our health, eating healthier, losing weight, lessen stress, travel more and etc. but what about your business?

As a business owner, this is a perfect time to make a list of ways to make positive changes and improvements. Here are 5 important new years resolutions every business owner should make.

Stop Wearing All the Hats 

No matter how hard you try it's nearly impossible to do everything and run your business on your own. One of the benefits of owning a business is that you don't have to work for someone else. You want to get to a point where your business can run without always being present. With that said, if you fall into this category than you might want to consider growing your team. Think of positions you need and want to fill. Of course, take your budget into consideration and be realistic on what you can afford.

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Topics: Business, ProTips

How to Build Your Email Marketing Lists for Maximum Results

Posted by Jonathan Bales on Dec 11, 2018 8:30:00 AM


Email lists have been a foundation for essentially every business over the last several years simply because of the utility of incorporating an email list for customers to subscribe to. Having a way to directly reach customers who want to engage with your product or service holds a much higher value than otherwise broadcasting your business, hoping customers will connect with you. 

Staying connected with past customers is as important or even more important than reaching new customers. Pareto's Principle of the 80-20 rule can be applied to business in the sense that 80% of your business comes from 20% of your customers. Now this is not an absolute for every business or even any business, it simply stresses the point that loyal customers make up a large percentage of a business's margin and should not be neglected. This is why so many business professionals will yell from the rooftop about how important building an email list is.

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Topics: Branding & Marketing, Business

5 Effective Ways to Reduce Restaurant Wait Times

Posted by Mariana Vera on Oct 18, 2018 8:30:00 AM

Good news! Your restaurant is everyone's favorite place to stop by and enjoy dinner every Saturday night. The bad news? This has resulted in longer wait times for guests.

Though wait times are a factor that can be out of your control, there are different ways you can try out to reduce wait times for your guests. Let's go through 5 ideas you'll want to consider.


Online Food Ordering is a Trend

Your customers will no longer have to wait for a seat. Instead, customers will be able to stay in the comfort of their own home. For this reason, more restaurants are turning to mobile food delivery services for help, not to mention, it's growing quickly.

A Statista survey showed 20 percent of its participants claim to use a food delivery service at least one time every week. Numbers also show that within one year, the food delivery service went from contributing 30 billion dollars to the overall sales of the restaurant industry to an increased amount of 206 billion dollars (Statista). What a difference a year can make.

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Topics: Restaurants, Business, ProTips

Blog Mistakes: What We Learned About Letting Your Blog Go Dark

Posted by Niki Pacheco on Oct 2, 2018 8:30:00 AM

There was one point several years ago the Kulture Konnect Blog went dark for a few months. This is a classic example of "Do as I say and not as I do!"... Please, don't ever let your blog go dark for three long months as we have done. Of course, there are a bazillion reasons why we put a tragic halt to our content marketing machine like getting too busy to manage the content, prioritizing our client work over our own marketing, scrambling to get everything done before the holidays, etc. As they say though, hindsight is 20/20 and looking back today, those excuses seem to be small potatoes. After looking at our website analytics (comparing/contrasting, before and after), we learned some lessons the hard way and we want to share these lessons with all of you in the hopes of inspiring you to keep chugging along the content marketing train. Here is what we noticed when looking at our metrics over our dark period.

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Topics: Branding & Marketing, Business, Websites

Top 10 U.S. Cities for Restaurant Expansion

Posted by Silvia Lilly on Sep 27, 2018 8:30:00 AM

You already own a restaurant and it turned out to be a success. Your next goal is to expand and you're considering different locations. Do you want to expand locally? Or do you want to take it up a notch and open in a different state? And if so, which locations should you consider? New studies show there are 10 U.S. cities you'll want to explore. Let's take a look.

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Topics: Restaurants, Business


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

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