Kulture Konnect Blog

How to Use Social Media Analytics to Maximize Your ROI

Posted by Jonathan Bales on Jul 19, 2018 8:30:00 AM

In today's business model, most every decision revolves around ROI (Return On Investment). It would not make sense to spend money and time for any aspect of your business if the return is less than the initial investment. ROI is at the core of every business decision even if smaller businesses or mom and pop shops don't initially approach their business decisions with ROI in mind.

When businesses start to become more ROI cognizant with their decisions, they often start to trim off the unnecessary elements of their business. Cutting programs and decisions that are sucking up time and resources makes complete sense. Unfortunately, many social media programs are neglected or completely abandoned because a brand cannot distinguish a proper ROI in a sea of reports and analytics.

Read More

Topics: Social Media

5 Smart LinkedIn Marketing Strategies That Work

Posted by Silvia Lilly on Jul 17, 2018 8:30:00 AM

Facebook and Instagram have proved to be two very effective platforms when it comes down to marketing brands, but what about LinkedIn? For years, LinkedIn has been known to be a wonderful community for entrepreneurs, professionals and a variety of businesses to connect. Today, the professional social network has become so much more. Over 500 million people are said to have a LinkedIn profile and are actively using it daily to locate jobs, network with consumers and businesses. Now, businesses and professionals are using LinkedIn to build relationships by marketing themselves as well as their companies... but how? There are several ways to market your business on LinkedIn. Let's begin.

Read More

Topics: Social Media, Business

[Guest Blog] The Ultimate SEO Checklist for Restaurants

Posted by Dawn Mentzer on Jul 12, 2018 8:30:00 AM

Restaurant owners and managers are no strangers to competitive pressures in the marketplace. The digital age in which we live has turned up the heat even more for entrepreneurs in the foodservice industry. With 75 percent of consumers making dining decisions based on online search results, restaurateurs must step up their digital marketing efforts or risk getting overlooked. Like it or not, search engine optimization (SEO) is becoming an increasingly critical element in restaurant marketing.

Read More

Topics: Restaurants, Websites

10 of the Best Ways to Increase Website Traffic

Posted by Kents Herrero on Jul 10, 2018 8:30:00 AM

Having an awesome website is like paying once for an employee that never stops working. An employee that can act as the face of your business, provide information without needing to talk to a human and even generate sales! On the flip side, having a bad website is like paying for an employee that doesn't come in to work at all. Basically a waste of money.

In theory this makes a lot of sense, but not everything can be as simple in the real world! A high-quality website needs one crucial thing to actually show results: traffic! If no one visits  your website, then it can only be as good as a bad one.

Read More

4 Simple Tips How to Do Social Media Response Management Right

Posted by Shruti Kapadia on Jul 5, 2018 8:30:00 AM

Response management is a 360 degree communication package that we designed here at Kulture Konnect to provide a steady flow of communication for your social media channels. In this interaction driven social media engagement strategy the objective is to respond and communicate with consumers and potential consumers.

But a thing or two can always go here and there while manually communicating with guests. Here’s a rule book that we follow that helps us be consistent and creative when interacting with our client’s customers.

Read More

Topics: Social Media

Quick and Easy Guide to Understanding File Formats

Posted by Marisa Soliz on Jul 3, 2018 8:30:00 AM

Do you ever have trouble figuring out what file format you need for your images? What about when it comes time to print or putting something online. Below, we are going to get into the differences between the most common file formats, so hopefully you will be saving yourself plenty of time and headaches.

When you don't have the right format for your image it could mean blurry images on your website, or images could be just too big to even upload. Using the right format means your design will come out excellent with no worries at all. First, you need to know the differences so that in the future you know you're using the right file.

Below is a quick and easy guide to navigating you through the most popular file formats.

 

Read More

Topics: Print & Web Design

[Guest Blog]: Why Social Commerce is a Must For Your Business

Posted by Karthik Reddy on Jun 28, 2018 8:30:00 AM

The internet took the world by storm and advanced digital technology to a whole new level. It provided us new ways to transact and do business. E-commerce was born, and people could buy and sell across the world from their computers.

We found a different way to interact and stay connected. Social media sites played a great part in all that. Almost everyone is on social media nowadays for one reason or another.

As you must have noticed, wherever people congregate physically or virtually, there is a potential for business. The social media players apparently know this, and use it to their advantage.

This gave rise to what is now officially tagged as social commerce. To put it simply, social commerce is a cross between social media and ecommerce. And the name rightly did justice to the merger.

Read More

Topics: Social Media, Business

5 Tips to Make Your Restaurant Website a Money-Making Machine

Posted by Jorge Pacheco on Jun 26, 2018 8:30:00 AM

As a restaurant owner or manager, you know how business can fluctuate from day to day or even during specific hours of the day. So, how can you maintain or increase your sales during that down time? One of the best ways to do this is through your website.

Many restaurateurs or restaurant marketing managers neglect their website, not only in terms of visual look and navigability, but also when it comes down to its potential to generate some extra cash through simple user experience tactics.

Keep reading and discover 5 simple tips to take advantage of your restaurant website and increase your bottom line:

Read More

Topics: Websites

[Guest Blog:] 6 Effective Tips How to Build a Strong Social Media Following

Posted by George Minton on Jun 21, 2018 8:30:00 AM

It’s undeniable that social media becomes a huge part of everyone’s life, almost. Simply because it serves a variety of purpose - it can be as a form of learning tool where you can learn everything that’s happening to your friends/family or community, or use it for marketing products/services.

But no matter how people use their social media account, in the end, they are all still aiming for one goal - building a strong social media following. Some people successfully achieved this goal, but there are some who are still wondering how they do it.

If you search online, it will show you plenty of ways on how to build it. Are they effective? The best way to find out is by trying it yourself. But if you landed on this article, you only have to read 6 methods and we can guarantee their effectively.

Read More

Topics: Social Media

5 Steps for Successful Design that Will Help Your Bottom Line

Posted by Marisa Soliz on Jun 19, 2018 8:30:00 AM

Did you know that people form a first impression in a mere 50 milliseconds? Design is so important because it is the visual face to your company. As a business owner your brand is outward-facing to so many eyes and you want them to have a good impression of your campaign right away. But what goes into designing to help your bottom line? Sometimes design results are so intangible that it difficult to know what is working and what is not. The good news is that there are specific areas that can be explored so when it is time to design, the outcome will be on target and do what it is meant to do. Here are 5 tips for designing successful campaigns. 

Read More

Topics: Print & Web Design, Branding & Marketing


Welcome!

We’ve created this blog for entrepreneurs, restaurateurs, marketers and designers who want to dig deeper into branding, marketing and design. Our aim is to provide great advice on the latest industry trends and offer you some educational tools that will help improve your bottom line.

We'll be sure to show you lots of great examples of best practices in the graphic design and marketing world, but we also like to have fun around here, so be prepared for the occasional whimsical post to brighten your day.

Sign up to join our mailing list and feel free to connect with us any time!


 Kulture Konnect is a one-stop marketing and graphic design studio assisting over 45 small, medium and large size businesses. We specialize in branding, web design and content marketing. Kulture Konnect aims to help its customers create and implement graphic design and marketing that people actually love.


 

Subscribe to Email Updates

Recent Posts

Follow Us